LT-2019-003-Jazz in the Valley - Laserfiche WebLink

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Response 2.1: 1. Away fromtheir place of residence or business and staying overnight in paid accorrrrodations; Projection* -- We produce 10000 brochures and 450 posters that distribute throughout the State and mail information packets to all of the Chambers of Commerce in the State. -- We distribute at least 75 of our posters to locations throughout the state, 30 of which go to wineries in Washington (many participate in the Wine tastings at Gallery One and the Clymer Museum during the festival weekend). --- Underwriting radio programs that promote Jazz throughout the year and purchasing ads in the months prior to the festival; specifically KNKXand NPR, which targets our core audience and blankets most of the state. -- By developing an on-line newsletters targeted to past attendees, we hope to keep our patrons engaged in what this year's festival will be offering as well as other events in our area. -- Through many of the on-line and social media ads we placed last year, we received valuable demographic information. Combining this with the email addresses from past ticket sales, we hope to direct market to this audience and request feedback on their festival experiences. -- Last year we help sponsor Lake Chelan's Jazz Festival which gave us the opportunity to advertise outside the County to our core audience. We will be looking at other partnering opportunities. 2500 character limit Response 2.1: -- We have a mailing list of over 1700 members who we send brochures to, 35% Evidence * (599) of which have addresses outside of our county and which span across the United states and British Columbia. The out of county addresses are all from past attendees of the Festival. -- We are a three-day festival with Friday and Saturday nights events going until midnight. Most attendees from more than 50 miles away choose to stay overnight; be it in local lodging establishments or with friends that live in the area. -- From our best estimates, 53% or our tickets sold were to out of county residents. (See Exhibit Al) - Of those who completed our survey at the festival: (See Exhibit A2) - 71 % were from people listed residences outside of our county. - 82% reported staying at least one night - 68% reported two or more nights -- Of those that completed the Survey sent after the festival: 32% had Kittitas County zip codes 68% of respondent's zip codes were from outside of Kittitas County. Of that 9% stayed in an RV Park in Kittitas County - 6% stayed 1 nights in paid accommodations - 31 % stayed 2 nights in paid accommodations - 15% stayed with friends or relatives in Kittitas County - 7% didn't report -- This year we ran a ticket promotional on social media, the winners of which were all out of county residents. 2500 character lirrit