LT-2019-003-Jazz in the Valley - Laserfiche WebLink

Home Browse Search

Response 3: What tools will you use to rreasure your event's iffpact on tourisrr9 Please be specific and provide exarrples. Measuring Results* -- Our web -page has a lodging page that links to most of the accommodations in Kittitas County. Google Analytics showed that there were 494 contacts to this web - Response 3 A: Measuring Results page, 220 of which exited our web -page to access one of the listings. -- We track demographic information of ticket sales through the Chamber, on-line sales through ShowClix, mail-order sales and our unrestricted personal /business contributions. This year during the Festival we asked ticket buyers where they were from. When we combined all of the available ticket information: 53% of tickets were in Kittitas County and 47% were out of the county (See Exhibit Al ). -- The respondents to the survey taken during the festival that reported addresses showed: 29% were from Kittitas County and 71 % were out of the county. (See Exhibit A2) Our online survey at the end of the festival showed similar results. -- Kept track of internet hits on our website via Google analytics - Oct 1, 2017 - September 28, 2018 (see Exhibit B) 2500 character linit A. Is your project/event year-round or is it seasonal or date -specific? r Year Round r Seasonal r Date Specific Your selection here should be supported by the dates you provided above, in the Project or Event Information section. Response 3 B: R What strategies will you errploy to assure you are attracting tourists from at least 50 rriles away? Measuring Results* -- Social media marketing, music genre marketing for specific targeted areas, brochure leafleting around Washington State, tourism ads, newspaper ads, and online advertising. -- By developing our on-line newsletter targeting past attendees, we hope to keep our patrons engaged in what this year's festival will be offering as well as connecting them with other events in our area. The attendee list is derived from our POS sales during the festival as well as what the Chamber sales and ShowClix provides us. We sent a letter with an enclosed brochure to a mailing list of 1733 subscribers, of which 609 (35%) were out of Kittitas County and 89 (5%) were out of Washington State. -- We will be contacting a number of lodging establishments to discuss the possibility of creating value packages for those who attend the festival. At least four of them indicated potential interest in a partnership for next year. -- We will also talk to them about what is involved is setting aside a block of rooms. -- One possibility is to provide the lodging establishments with questionnaire prior to the festival weekend to ask are they staying in town to attend a local event and list the things that are happening in our area the weekend. -- For the past 16 years, JIV has provided a survey for festival attendees to fill out and asked where they are from, how many nights they were staying and how they heard about us. This will also included in our exit survey. (Exhibit A2). 2500 character lirrit