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Response 2.1 : <br />Evidence* <br />Response 2.2: <br />Projection* <br />Response 2 .2 : <br />Evidence* <br />Response 2.3 : <br />Projection* <br />Response 2 .3 : <br />Evidence* <br />According to a 2015 downtown zip code survey, 28% of those surveyed were <br />visiting from outside their residence or business (1,200 x 28%= 336). According to <br />the 2015 Dean Runyan report for Kittitas County, the average expenditures for <br />overnight visitors is $85 per person, per day (336 x 85 = $28,560 in potential <br />spending). We will continue to do surveys, review google analytics, and review <br />registration forms to verify attendance information. <br />2500 character linit <br />2.To a place my mies or mire away from their place of residence or business for the day or staying overnight; <br />We predict 288 visitors IM'.>Uld travel from 50 miles away or more during this <br />campaign. In addition, we predict this will bring $24,480 to Kittitas County. <br />2500 character lirrit <br />According to a 2015 do1M1town survey, 24% of those surveyed were visiting from <br />50 miles away or more (1,200 x 24%= 288). According to the 2015 Dean Runyan <br />report for Kittitas County, the average daily expenditures for overnight visitors is <br />$85 per person, per day (288 x 85= 24,480 in potential spending). We will continue <br />to do surveys, review google analytics, and review registration forms to verify <br />attendance information. <br />2500 character linit <br />3. or from another country or state outside of their place of residence or business. <br />We predict 132 people V\'Ould be from another state or country during this <br />campaign. In addition, we predict this will bring $11,220 to Kittitas County. <br />2500 character lirrit <br />According to a 2015 do1M1town survey, 11 % of those surveyed were visiting from <br />another state or country (1,200 x 11 %= 132). According to the 2015 Dean Runyan <br />report for Kittitas County, the average expenditures for overnight visitors per <br />person, per day is $85 (132 x 85= $11,220 in potential spending). We will continue <br />to do surveys, review google analytics, and review registration forms to verify <br />attendance information. <br />2500 character linit <br />Application Questions: Part 2 <br />31 Measuring Results <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />following information: <br />A. Is your projecUevent year-round or is it seasonal or date-specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />Response 3 : <br />Measuring Results* <br />Response 3 A: <br />Measuring Results* <br />Wiat tools will you use to rreasure your event's irrpact on tourism? Rease be specific and provide exaJll)les. <br />The EDA will utilize tools such as Facebook insights, Google Analytics, and we will <br />place zip code surveys in select downtown businesses to gather information on <br />\i\,flether or not the number of outside zip codes increases from our most current <br />statistics. While handing out promotional material at local events we will also do zip <br />code surveys asking \i\,flere they are from and if they are staying overnight. <br />2500 character linit <br />A. Is your project/event year-round or is it seasonal or date-specific? <br />€ Year Round Ci Seasonal 0 Date Specific <br />Your selection here should be supported by the dates you provided above, in the A-oject or Bien! lnfor1TBtion section.