LT2018-027 EDA LoveDTWN Eburg - Laserfiche WebLink

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Response 1: ProjecUEvent Description* The Ellensburg Downtown Association (EDA) has been dedicated to downtown revitalization and preservation for many years, following the National Main Street Center 4-Point Approach. On e of those four points is "promotion " which we do through events and other strategies each year . The Love DTWN EBURG Campa ign was created in 2016 to bring more awareness to downtown and all it has to offer. Downtown recently was the location of the largest conference it's ever held, the Geddis Building store fronts are now 100% occupied, and a new hotel is moving forward to be built on the north end of the historic Elks Building, which was recently renovated . These improvements show that downtown has become a destination for travel in Washington State . Love DTWN EBURG Campaign has a goal to encourage those from outside the county to travel to downtown Ellensburg. This campaign will highlight downtown Ellensburg's events, dinning, and shopping with emphasis on its unique and historic buildings , walkability, and welcoming, small town atmosphere. We will highlight local downtown businesses in a "Meet the Merchant" campaign where we highlight their not only their business but 'Mly they love downtown Ellensburg. Starting in May 2017, the EDA began distributing thousands of downtown dining guides (5 ,000 total printed in February 2017), 500 Love DTWN EBURG stickers , and other promotional material at events like First Friday Art Walk , the Kittitas County Farmers Market, and Bite of the Burg . We also collected 110 handwritten reasons 'Mly people love downtown Ellensburg . Reasons included , "A great break from rainy Seattle!" and "Nice to visitors." These responses, as well as the other 108, provide guidance on what our visitors find important, allowing us to promote 'Mlat attracts them to increase tourism. Target audiences include thos e interested in Heritage Tourism, empty nesters and families looking for ll\€ekend travel and outdoor recreation, young adults looking for affordable weekend getaways, and CWU fam ilies. We also plan to work with conferences and other existing events to cross promote the campaign, encouraging those who are planning to travel to come early and stay longer. Through these efforts we predict to reach an average of 100 unique visitors a month for 12 months. Lodging Tax monies would be use to promote the campaign through social media, radio, television, print media, and direct mailers . 2500 character lirril List of Intended Use of Funds* social media radio television print media direct mailers 21 Projections of Increased Tourism Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: 1. Away from their place of residence or business and staying overnight in paid accommodations; 2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; 3. or from another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections. Response 2.1 : Projection* 1, Away from their place of res idence or business and staying overnight in pa id accommdat ions ; We predict 336 visitors will travel away from their place of residence or business during this campaign . In addition, II\€ predict this will bring a potential $28,560 to Kittitas County. 2500 character lirrit