LT2018-027 EDA LoveDTWN Eburg - Laserfiche WebLink

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Response 3 B: Measuring Results* Response 3 C: Measuring Results * B. \/\,hat strategies will you errploy to assure you are attracting tourists from at least 50 mies away? We will aim our campaign toward Yakima, Tri-Cities, Wenatchee , Moses Lake, Spokane, and Seattle/Tacoma. We will also track Google analytics for our website and refer to Facebook insights when we promote the campaign on social media . We will collaborate with other events in the county that attract tourists such as the Kittitas County Farmers Market and First Friday Art Walk as well as the EDA's events throughout the year. 2500 character lirrit C. \/\,hat strategies wm you use to assist in rrarketing all of Kittitas Ch.inly as a tourist destination wm1 your evenVproject funding request? We will link the county tourism website on our website. This campaign will be represented at our many events throughout the year, which also work to collaborate 'Mth county wide groups such as Hometown Holidays. We will also utilize the hashtag #LivelifelnColor when doing Love DTWN EBURG social media promotion. 2500 character lirrit Application Questions: Part 3 41 Collaboration If your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished? Collaboration* SI Future Plans The EDA oorks closely with the Chamber of Commerce, Ellensburg Tourism, and Central Washington Color county wide tourism to cross promote our events. We 'MIi continue to 1M:irk with First Friday Art Walk and the Kittitas County Farmers Market as well as seek out additional collaborations and partnerships . 2500 character lirrit Please explain what plans exist to allow this project to become self-sustaining. Include any plans for ticket sales, event sponsors, and other cost-recovery models. Future Plans* The goal of the Love DTWN EBURG campaign is not to bring the EDA funding but to increase the participation in shopping, dining, and attending events in downtown Ellensburg from those outside the county. The EDA has one of the most diversified budgets of the Washington Main Street communities and we continue to look for ways to become more diverse and self-sustaining. In the past year , we have increased many of our sponsorships by creating packages that allow a sponsor to support multiple events, street furniture, and other EDA projects all 'Mth one slightly larger donation. We also exercised our various partnerships throughout the community for in kind donations and logged thousands of volunteer hours. 2500 character lirrit Application Questions: Part 4 61 Additional Information Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your project and its benefit to tourism.