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Response 2.2: <br />Projection * <br />2.To a place my niles or rmre away from their place of residence or business for the day or staying overnight; <br />By targeting our marketing to the Seattle/Tacoma, Portland, Oregon, and Eastern <br />Washington areas, we will reach a market that is already predisposed to driving for <br />more than 50 miles or staying overnight. 72% of our current visitors have identified <br />themselves through our register book. These individuals are seeking either a day <br />or overnight experience in and around Ellensburg and Kittitas County. <br />Our evening lecture series and walking tours already draw many individuals from <br />the 50+ miles demographic, visiting for the event and then returning home or <br />staying overnight depending on specific interest. We currently have had a <br />response of individuals attending from Bainbridge Island, Bremerton, Olympia, and <br />Clallam Bay beyond those from Kittitas County. In most cases, most had heard <br />about the lectures from social media marketing and promotion. <br />We anticipate with more lectures we ½ill have more guests from the 50+ mile <br />distance. Two of the 2018 presenters are known to draw attendees from the Tri- <br />Cities, Northeast Oregon, and Spokane . <br />The walking tours have had registered guests from Auburn, Kent, Maple Valley, <br />and Ethel in Washington and Buellton, California. <br />We anticipate based on current numbers that visitation and overnight stays ½ill <br />increase due to advertising in 2018. We have already had several individuals from <br />out of the area stay overnight as part of a Haunted Legends walking tour or an <br />evening lecture, or they came with the Museum intended as their destination for <br />research purposes and stayed overnight as a result. We expect that as our <br />activities increase, visitation and overnight stays will increase as well. <br />We plan to roll out a special deal with local hotels for our haunted legends tour <br />which then gives an option for visitors to stay overnight. Visitors have indicated to <br />us that multiple venues on certain weekends justify them staying overnight. Many of <br />these events ½ill add to existing events or create an opportunity to extend their stay <br />in the Ellensburg and Kittitas County area. <br />Additional events and activities, including new exhibits, have always proven to be of <br />interest to those looking to day-trip or overnight in Ellensburg and Kittitas County. <br />We are looking to promote exhibits between historical sites and museums in and <br />throughout Ellensburg and Kittitas County as well as Central Washington. Exhibit <br />plans currently include a great partnership in 2018 with the Cle Elum and Roslyn <br />institutions. <br />2500 character linit