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event/project funding request? <br />Response 3 : <br />Measuring Results * <br />Response 3 A: <br />Measuring Results* <br />Response 3 B: <br />Measuring Results * <br />Response 3 C: <br />Measuring Results* <br />Vlh"lat tool s will you use to rreasure your event's in-pact on tourism? Rease be spec~ic and provide exarrples . <br />The majority of the marketing will be targeted to audiences 50 miles or more from <br />Kittitas County. To ensure that we are attracting a large audience from outside of <br />the county, as opposed to local attendance, we will track attendees via surveys at <br />the event to gain data on where they are traveling from, their plans on lodging, and <br />how they heard about the event, to better pin point what avenue of marketing is <br />best to reaching these audiences . We will also use data gained from ticket <br />purchases, social media clicks, and website clicks and navigation to gain data <br />about attendees and where they are traveling from . <br />2500 character lirrit <br />A. Is your project/event year-round or is tt seasonal or date-spec~ic? <br />0 Year Round 0 Seasonal <=:-Date Specific <br />Your seection here should be supported by the dates you provided above, in the A'oject or E\lent lnforrmtion section. <br />B. Vvhat strategies will you errploy to assure you are attracting tourists from at least 50 niles away? <br />Our strategies will be to use social media outlets for promotion of the event and to <br />sell a greater number of tickets online than in Kittitas County to allow for those 50 <br />miles or more away to purchase tickets easier. Through the social media outlets, <br />we will target geographical areas such as Seattle-Tacoma area, Yakima, <br />Wenatchee , and Moses Lake . The most emphasis will be placed on Western <br />Washington cities as these make up most of our event attendees . A small portion <br />of radio media will be used and will be purchased through western Washington <br />radio outlets . <br />2500 character lirrit <br />C Vlh"lat strategies will you use to assist in rmrketing all of Kittitas County as a tourist destinati on wtth your <br />event/project funding request? <br />To assist in the marketing efforts of Kittitas County, we will link all our marketing to <br />the Central Washington Color website . We have placed a logo and link for the <br />CWC website on our event webpage and will be shared on all pa id social media <br />ads and posts . Tourists information will be available for event attendees at the <br />event and on our event 'A€bpage . <br />2500 character lirrit <br />Application Questions: Part 3 <br />41 Collaboration <br />If your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished? <br />Collaboration * <br />51 Future Plans <br />Collaborations for the Mountain Ale Festival occur with <br />-The City of Roslyn, several local business owners , food vendors <br />-The Roslyn Yard, event venue <br />-Central Washington & North'A€st Breweries: Whipsaw Brewing (Ellensburg), Bale <br />Breaker Brewing (Yakima), Roslyn Brewing, Ghostfish Brewing (Seattle), <br />Berchman's Brewing (Yakima), Icicle Brewing (Leaven""°rth), Mule & Elk Brewing <br />(Cle Elum), Columbia Valley Brewing (Wenatchee), Hop Nation Brewing (Yakima), <br />Ten Pin Brewing (Moses Lake), Iron Horse Brewing (Ellensburg), St. Brigid's <br />Brewing (Moses Lake) <br />2500 cha racter lirrit <br />Please explain what plans exist to allow this project to become self-sustaining. Include any plans for ticket <br />sales, event sponsors, and other cost-recovery models.