LT2018-021 KVEC - Laserfiche WebLink

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Response 3 A: A. Is your projecVevent year-round or is rt seasonal or date-specific? Measuring Results* C Year Round C Seasonal G Date Specific Your selection here should be supported by the dates you provided above, in the Ftoject or Bien! lnforrrntion section. Response 3 B: B. Wiat strategies will you errploy to assure you are attracting tourists from at least 50 niles away? * Measuring Results The Kittitas Valley Event Center will work with our advertising partners, Genesis Response 3 C: Measuring Results* Marketing, to target our ad buys to tourists from at least 50 miles away using their geotargeting methodology. In addition, we will use our social media reach through Facebook, Twitter and lnstagram to advertise our event. We will start our advertising 45 -60 days out or more . We will do a mix of online, radio, some newspaper, and an ad in CruZin' Magazine. We'll use 'interest targeting' on people Vv17o like the things we're highlighting - classic car, people Vv17o like Hot Rod Magazine, Top Gear TV show, etc. We will target audiences in Seattle-Tacoma OMA, Yakima, Kennewick, Pasco, Richland, Moses Lake, and Spokane from ages 18-65+ Radio for events like this also seem to work well to catch those car guys. KPQ FM has been good for this target demo. 2500 character linit C Wiat strategies will you use to assist in rrnrketing all of Kittitas OJunty as a tourist destination with your evenVproject funding request? The Kittitas Valley Event Center is a branch of Kittitas County. We work to promote our facility and our region throughout the year with our social media sites (Facebook, Twitter and lnstagram). As required by the grant, our ads, program, social media posts, and other materials will all include the Central WA Color logo and My Ellensburg logo, as well as the Event Center logo and Kittitas County logo. Our event materials will also include information about lodging, restaurants, recreation and other activities to engage in Vv17ile in the area. The Kittitas Valley Event Center is undergoing a website update project and Vvill have the ability to have a page dedicated to this event by mid-2018. 2500 character linit Application Questions: Part 3 41 Collaboration If your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?