LT2018-005 Clymer Museum - Laserfiche WebLink

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Response 3: Measuring Results* Response 3 A: Measuring Results* Response 3 B: Measuring Results * Response 3 C: Measuring Results* Wiat tools will you use to rreasure your event's irrpact on tourism? Rease be specific and provide exarrples. Based on our visitor information collected and compiled from last year, the Clymer Museum hosted over twenty thousand visitors. About 55% were from Kittitas County. Approximately 30% were from other counties in Washington, 6% were from outside the US, and the remainder were from other states in the US. We will continue to gather demographic information about our visitors so analyze visitation patterns. We can correlate the number of visitors from out of the area with the amount of dollars spent in that area. That will give us an excellent indication of the effect of our advertising. 2500 character lirrit A. Is your project'event year-round or is it seasonal or date-specific? G,, Year Round 0 Seasonal 0 Date Specific Your selection here should be supported by the dates you provided above, in the A'oject or B.rent lnforrration section. B. Wiat strategies will you erl1)1oy to assure you are attracting tourists fromat least 50 rriles away? We will ensure that will continue to follow county guidelines and contracts ensuring that 100% of all advertisings strategies are distributed to out of county markets. Tools we will use include social media campaigns and advertising, improving our ticket sales to special events, capturing zip codes, gathering email and address data, and run specials and contests in collaboration with county-wide events. Of particular importance is to coordinate with other city and county events so that we can promote both the Clymer and those events at the same time. All of our efforts in advertising and marketing will follow this strategy. Our efforts and placement of advertising will be in media outside the county with a focus on the areas we have identified earlier. 2500 character lirrit C. Wiat strategies will you use to assist in rrarketing all of Kittitas OJunty as a tourist destination w ilh your event'project funding request? As noted above, promoting both the Clymer and county events is one of our core strategies. We will include current and updated links to the Kittitas County Chamber of Commerce, links to the County Tourism website, and a live link to the Tribune Visitor's Guide. We will include Kittitas county approved logos on all advertising. We see the success of the Clymer as tied very closely to the success of the county and all other tourism focused businesses in the county. 2500 character lirrit Application Questions: Part 3 41 Collaboration If your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?