LT2018-005 Clymer Museum - Laserfiche WebLink

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Response 2.1 : Projection* Response 2.1 ; Evidence* Response 2.2 : Projection* Response 2.2 : Evidence* Response 2.3: Projection* Response 2.3: Evidence* 1. Away from their place of residence or business and staying overnight in paid accorrrrodations; The advertising dollars will target families and professionals from out of the county and state by encouraging visits to the Museum, promoting local events such as First Friday Art Walk, Jazz in the Valley, Brew Fest, and all other community events . Our goal is to use the funds to promote both the Clymer Museum and the local community. We want to encourage out of area groups to come to Ellensburg for meetings and conferences. The Clymer Museum has hosted five different groups for meetings within the Museum and our goal is to increased that number. The Museum is a very good venue for meetings up to about fifty people. We want to enhance that usage. 2500 character lirrit Evidence: We gather as much information as we can on our visitors including numbers of people \MlO come in the door, zipcodes, email addresses (IMlen possible), and other information. We gather attendance statistics for specific events such as First Friday Art Walk, Brew Fest, Jazz in the Valley, and other events. We also gather evidence about \Mlere the dollars allocated are spent so that we know our advertising dollars are reaching the target audiences. 2500 character lirrit 2.To a place fifty niles or nnre away from their place of residence or business for the day or staying overnight; We have begun relationships with other art museums in the State of Washington such as the Seattle Art Museum, the Tacoma Art Museum (IMlich has an extensive western art collection), and other art facilities around the state. As these relationships are developed, we will increase the number of people \MlO will visit our Museum and Ellensburg. 2500 character lirrit We gather as much information as we can on our visitors including numbers of people \MlO come in the door, zipcodes, email addresses (IMlen possible), and other information. We gather attendance statistics for specific events such as First Friday Art Walk, Brew Fest, Jazz in the Valley, and other events. Through gathering zip codes numbers, we will know exactly \Mlere our visitors come from. 2500 character lirrit 3. or from another country or state outside of their place of residence or business. John Clymer is a very well know artist, and his work is in many museums around the country, particularly in Wyoming, Arizona, and Oklahoma. By targeting these areas IMlich are well beyond 50 miles, we stand an excellent chance of bringing visitors here for overnight stays. We want to make sure that individuals and families \MlO already know John Clymer are aware of \Mlat we have to offer, and we want to acquaint new people in these locations with John Clymer and \Mlat our Museum has to offer. 2500 character lirrit Please see evidence statements above. We will follow the same tactics in this area . 2500 character lirrit Application Questions: Part 2 31 Measuring Results What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the following information: A. Is your project/event year-round or is it seasonal or date-specific? Go to definitions of terms. B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your event/project funding request?