LT2018-002 WA State Horse Park - Laserfiche WebLink

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Response 2.1 : Evidence* Response 2.2: Projection * Response 2.2: Evidence* Response 2.3: Projection* Response 2.3: Evidence* Methodology: • The economic impact dollar assumptions used in the Metrics Table are from the 2015 Dean Runyan Report courtesy of the Kittitas County Director of Tourism (except the day visitor impact which was from an older study and is therefore conservative). • Recreational Rider visitor days and % non-local is based on information from each rider completing a Day User registration form and those who purchase a Season Pass for recreational use of the Park. We calculated the number of visitor overnights based on the number of stalls rented, and then applied a reasonable estimate to the number of people camping versus staying in a hotel. Because we don't have staff onsite 24/7 to ensure all paperw:irk is completed and submitted, these numbers are conservative. • The base visitor data for Events was supplied by each event organizer who provided the zip code of each rider participating in their event. We then multiplied that base data by 1.5 to 3 depending on the group to project total attendees. [Central Washington University conducted an economic study of over 40 horse parks across the country that was updated in 2006. The CWU findings estimate 3 people (including trainers, grooms, family, spectators, staff, volunteers, vendors, etc.) attend an event per horse/participant, and that assumption seems reasonable for many groups based on our experience managing the Park to-date.] • Special Note: we host two very large hunter/jumper shows that combined run for 14 days and attract a very well-healed clientele. Based on information we've gathered from surveying this population, about 40% of those who stay overnight rent expensive vacation homes in Suncadia, Roslyn Ridge and elsewhere locally. We determined from a local vacation rental agent the average house rental price and # bedrooms; we assume 2 people per bedroom which results in $61.50/night/person for accommodations plus other daily expenses we estimate at $50, for a combined assumption of $111.50/person. This assumption was applied to 40% of this unique segment of overnight show attendees (versus the $51/day assumption for "other" overnight provided by the Dean Runyan Report. • The number and type of overnight accommodation was based on interviews with the event organizers, surveys (see exhibit 2 for an example) of some users groups, and knowledge we have about how each group uses the Park. 2500 character lirrit 2.To a place fifty rriles or rmre away from their place of residence or business for the day or staying overnight; Included in above answer. 2500 character lirrit Included in above answer. 2500 character lirrit 3. or from another country or state outside of their place of residence or business. Included in above answer. 2500 character lirrit included in above answer, 2500 character lirrit Application Questions: Part 2 31 Measuring Results What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the following information: A. Is your project/event year-round or is it seasonal or date-specific? Go to definitions of terms. B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your