LT2018-002 WA State Horse Park - Laserfiche WebLink

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evenUproject funding request? Response 3: Measuring Results* Response 3 A: Measuring Results* Response 3 B: Measuring Results* Wiat tools will you use to rreasure your event's irrpact on tourism? Rease be specific and provide exarrples. Our core operating months are April through October. We will open sooner and close later depending on the weather, but we do not yet have a covered arena that oould allow us to attract events that demand protection from unpleasant weather. May-June has consistently been our busiest period for large events because the weather and footing (ground) are much better at the Park than on the west side of the mountains where most of the active horse community resides. We are working to balance the season with more and larger events in the July-October timeframe. Since that encompasses hot and dry months with wild fire threats, we need to aggressively market the benefits of the Park to overcome perceptions and realities , especially until we have a covered arena . Throughout the Park's season we will continue gathering zip codes and other individual details from Park users directly or from the event organizers about their participants. We expect our metrics to become even more complete and accurate as we mature and have staff on the property consistently to monitor use and ensure proper completion of registration and survey paperoork. We have developed a set of questions to help us solicit input from event organizers about their groups and where they are staying overnight, where they purchase food/drinks or dine out, where they shop and other information that will inform us about their experience while visiting the Park and the local area, as well as any suggestions or comments they have. We have tried several ways to sample Park visitors to gather this information directly, but our ability to do so on a broad and/or consistent basis with forms or interviews on site will require volunteer assistance since the Park's small staff is very busy during events. We also have had very little luck in getting information from local hotels and restaurants about business from Park visitors. 2500 character lillil A, Is your project/event year-round or is it seasonal or date-specific? r,, Year Round 0 Seasonal 0 Date Specific Your selection here should be supported by the dates you provided above, in the A'oject or 51ent nforrration section, B. W'\at strategies will you errploy to assure you are attracting tourists from at least 50 mies away? As long as we continue marketing to and attracting large and diverse events, we will be drawing heavily from people over 50 miles away since that is where the majority of competitive riders live. As we further penetrate the western disciplines that may bring in more local residents, but they likely will remain in the minority of our overall attendance. 2500 character lillil