LT2018-002 WA State Horse Park - Laserfiche WebLink

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Response 2.1 : Projection* 1. Away from their pace of residence or business and staying overnight in paid accommdations; Our target market includes Washington, Oregon, Idaho, Montana, California, and British Columbia and is comprised of very diverse English and western horse- related interests and disciplines. A major goal for the Park is to book large sho\/1,S of 100+ horses that run 2-4+ days thereby causing more visitors to stay overnight. Overnight stays increase Park revenues from arena rentals, stall fees, RV camper hook-up and day use fees, and increase opportunities for larger numbers of visitors to patronize local businesses. We are continuing to grow participation in our larger sho\/1,S as they mature, and to develop new activities that bring new visitors to the area. We're pleased that the larger competitions are growing in number and size, including the hunter/jumper shoV1,S, horse trials, rodeo and reined cow horse competition. A portion of the medium and smaller size events change each year as some organizers seek a new experience or need to rotate to other geographic areas to serve their constituents. For that reason, we believe the best measure for evaluating the Park's success in contributing to economic impact is by looking at the overall totals of all activities for the season. We obtained residence information from 5,710 visitors this year, of which 96% reside further than 50 miles away. We drew visitors from Canada, Alaska, Arizona, California, Colorado, Florida, Georgia, Montana, Idaho, Oregon, Wyoming, Texas, Illinois, Kentucky, and Kansas. The addition of new amenities each season helps attract users for the next season . Still, our short term growth potential is limited by the pace of on-going facilities build-out. In particular, we need electricity to the arenas and have reached our capacity for hosting our largest sho\/1,S until we build another arena. Finally, many important disciplines require a covered arena before they will consider booking an event at the Park. The attached Economics Metrics table reflects total visitors for the past year three years and this season. After slowing to 8% growth in annual economic benefits this year, we plan to achieve 10% growth in 2018 due to aggressive marketing activities aimed at utilizing current facilities. We don't anticipate being able to resume significantly greater annual increases until we add the fifth arena. 2500 character lirrit