2017-011-Gallery One (2) - Laserfiche WebLink

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[Gallery One Visual Arts Center Application for Lodging Tax][2016] B.Portion of Marketing plan supported by Gallery One 1.Monthly mailings (print and email)to our database Over the past 48 years that Gallery One has been in existence,we have collected addresses of a large number of arts lovers.We have access to addresses for 3,203 (up from 2,321 in 2015)arts lovers who have visited the gallery,attended an event,been a member or taken classes. Included in this particular database,we know that 1,143 (36%)are from outside of Kittitas County.In addition to our membership,we have collected 2,370 email addresses (up significantly from 1,951 in 2015)that were volunteered at our front desk.Gallery One mails and emails informationto our contacts.Noted as an "All-Star"by Constant Contact for the third year,Gallery One has an email open rate of 25%.Visitor email addresses are collected at the front desk on a voluntary form and integrated into our customer list as well.We advertise our monthly programs and special events throughout the year,sending up to 30 emails to our contacts annually. 2.Activitieslevents In 2017,we estimate we will produce over 90 events.These events range from smaller classes or workshops in the arts to our newest statewide conference,Confab.A summary includes: -Four Pecha Kucha evenings:These are curated talks around different topics with an average attendance of 75-150. They are posted on the international website www.pecha-kucha.org.This event received recognition from the Chamber for their Tourism Awards. -Forty-five adult and family workshops:These include Sip and Paint classes,ceramic classes and more. -Paint Ellensburg:our signature event that includes artist demonstrations. -Confab:a weekend of demonstrations and conversations for the creative community.This year we will be partnering with the statewide organization,Artist Trust,to expand the marketing and offerings -Artists'Homes and Studio Tours:a partnership with Habitat for Humanity to share how creative living can improvethe quality of homes and lives (tentative). -First Friday:a partnership with the Ellensburg Arts Commission and other participating Art Walk venues. -Other partnerships include sharing our space for community-wide events such as Jazz in the Valley,BrewFest. This past year we were a rain location for the Hoedown in the Downtown,and we are the venue for many weddings, reunions and other fundraisiers. 3.Website This portion was previously funded by Lodging Tax funds and has now been absorbed into our annual operating budget.A September 2016 Google Analytics report shows that of our website visitors,57%are from outside of Ellensburg. 4.Eventective Eventective is an online facility rental listing service.This year we have had 17 rentals with an average of 100 guests per event,many of whom are from out of town. 6