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[Gallery One Visual Arts Center Application for Lodging Tax][2016] <br />2016 Marketing Strategies <br />A.Request to Lodging Tax Funds --$32,100 <br />1.Online Advertising through Kitittas Chamber -$19,100 <br />-Increase our social media and online presence through the use of Instagram,Google +and Twitter. <br />As we learn about the demands of marketing,we find our current capacity challenged.A contract with the Kittitas <br />Chamber would allow us the opportunity to fully utilize new platforms. <br />-Explore video advertisements through television and Facebook ads. <br />2.Print and Radio Advertisements-$6,000 <br />-Continue radio advertising statewide to reflect the demographic ofour exhibiting artists.The NPR Listener is 2.5- <br />3 times more likely to attend an art gallery or art show than the average radio listener.Two thirds of listeners are <br />between ages 35-64.NPR Listeners have a median household income of $92,900;US average is $59,400. <br />-Advertise at other arts events such as Artist Trust auction,Museum ofNW Art in LaConner,Art at Work in <br />Tacoma,Bellevue Arts Museum. <br />3.50th Anniversary Branding and Marketing -$4,000 <br />Suffering from a lack of visual identity because of our variety of programs,Gallery One would like to hire an <br />outside marketing firm to review our marketing materials and logos and create new materials to help us create a new <br />visual identity to be used online,in print and in the facilities for our 50*Anniversary. <br />4.Exhibition Support -$3,000 <br />Experience shows us that when we exhibit artists from outside communities (such as Tri-Cities,Montana and <br />Seattle),it draws their supporters as well.In order to draw more popular artists and create a more diverse exhibition <br />calendar,we seek fundingto support the transportation of artwork and the artists'stays.Examples for 2017 include: <br />-Curating an exhibit at the Confluence Art Gallery in Twisp. <br />-Hosting the Washington State Clay Arts exhibit,a statewide exhibit of ceramics. <br />-Hosting a national call for fiber arts.Last year,this exhibit hosted 34 artists from out of state,12 from outside of <br />Kittitas (3 were selected from Ellensburg). <br />-Shipping artworks to and from the artist. <br />5