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[Gallery One Visual Arts Center Application for Lodging Tax][2016] <br />Visits To Gallery One <br />35000 <br />30000 <br />25000 <br />120000 <br />15000 <br />10000 <br />5000 <br />0 -Visits To Gallery One <br />3.What tools will you use to measure your events impact on tourism?Please be specific and provide <br />examples. <br />Gallery One will measure tourism impact in the following ways: <br />a.Compare previous years'event attendance demographics.Gallery One currently requires addresses <br />for the following events throughout the year:Membership Party (February),Soup Line (April),Confab <br />(June),Paint Ellensburg (September).We will,therefore,be able to analyze an increase in attendance <br />from out-of-town visitors. <br />b.Compare out of town subscriptions to Facebook,visitors to our website,visitor surveys and overall <br />database with those of2016,2015,2014 and 2013.Results when comparing statistics from 2016 show an <br />increase in subscriptions from out of the county to Facebook,visitors to our website and increased <br />addresses. <br />c.Add to our front desk log of visitor interactions (samples below). <br />d.Survey visiting artists and facility renters about their visits. <br />I.Is your project/event year-round or is it seasonal or date-specific?Year-round. <br />II.What strategies will you employ to assure you are attracting tourists from at least 50 <br />miles away? <br />Our request for Lodging Tax will focus on radio advertising to NWPR,social media and tv marketing <br />outside of Kittitas County including the addition of Twitter and Instagram,print advertising to arts <br />organizations and events outside of the area;marketing and branding our upcoming 50th anniversary and <br />exhibition support.Our annual marketing (in-house)strategies will include Facebook,website,direct <br />mailings and e-newsletters. <br />4