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Planning for CCE 2017 is already underway.We have begun building a list of car and <br />motorcycle clubs in the Everett/Marysville,Yelm/Olympia,TriCities and Spokane areas so that <br />we can contact them directly.We will provide them with Save the Date (August 19,2017) <br />information,ask them to include our show in their club newsletter,and invite them to visit <br />our Facebook website for up-to-date information.And,we will include our advertising <br />strategies with the sources we have used in the past,such as Cruzin Magazine and Facebook. <br />Another strategy we have begun implementing is identifying print media and radio stations in <br />the above mentioned areas.With this data we can prepare targeted articles/advertising for <br />ongoing alerts.The last two years we had registrations from our own county but almost no <br />representation from Western Washington or further east.Adding new locations for targeting <br />advertising should draw more attention to the Cruise and to Kittitas County <br />The committee is redesigning the registration form to include information about overnight <br />stays.We are adding a day-of,early morning breakfast that could potentially encourage <br />participants to arrive Friday night,be rested for a full day of the show on Saturday.A post- <br />show "cruise"is being planned which would highlight other businesses and areas in our <br />county.Having an after show event would encourage those participating to stay in town for <br />dinner and spend the night Saturday. <br />To market all of Kittitas County,the committee will provide "goody bags"to all registrants. <br />The bags will be stuffed with maps,information about our Chamber,local businesses, <br />restaurants,hotels,and shops -business that visitors will want to visit.Our registration <br />booth will have brochures and other materials showcasing the county.Additionally,we will <br />invite businesses to be show sponsors,featuring them in show advertising.Food vendors from <br />the local area are invited to set up booths and sell their products to the crowd.We will work <br />closely with the Chamber of Commerce to brand our advertising to complement their <br />products. <br />To increase spectators from weekend visitors and tourists,the Cruise will be featured in a <br />local magazine,The Mountainside,and included in local newspapers and Suncadia's monthly <br />events calendars. <br />By widening our net of advertising and getting a much earlier start in the planning phase we <br />anticipate interest and participation in CCE 2017 to be bigger than ever.We expect to <br />increase paid room accommodations by 20 room nights.Through increased spectators and <br />associated activities,we expect to expand their visit stays 10 room nights. <br />3.Tools to measure impact on tourism <br />A.Date Specific -third Saturday of August.August 19,2017 <br />B.Strategies to attract tourists from at least 50 miles away <br />I.Marketing and advertising will be targeted in the Seattle-Tacoma-Olympia corridor areas <br />as well at Spokane/Coeur d'Alene,Tri-Cities,Yakima and Walla Walla markets.We will <br />track zip codes from registrations and Peoples Choice award votes. <br />II.Rotary Facebook pages for Rotary of Upper Kittitas County and Cruise Cle Elum will be <br />linked as well as linked to Rotary's website.Rotary of UKC is party to the Rotary <br />International website and its ClubRunner features so information could be spread <br />nationally and internationally. <br />C.Strategies to assist in marketing all of Kittitas County as a tourist destination: <br />All 2017 marketing will include Central Washington Color County branding.