2017-010-Rotary of Upper Kittitas Co-Cruise Cle Elum

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Annliention Dunationn 1.Description of event -Now in its 20th year.Cruise Cle Elum has been sponsored byRotaryofUpperKittitasCountythepast3yearsonthethirdSaturdayofAugust,In 2016,Cruise Cie Elum drew 82 registered participants to showcase their classic cars and participants have exceeded over 150 with over half coming from beyond 50 miles away.This year members of an Austin-Healey car club participated in the exhibition.This eventbringsasignificanteconomicboosttodowntownCleElumbusinessesandofferslocalresidentsandweekendtouristsuniqueentertainment. In 2017,we will offer additional award categories for foreign cars and "uo and coming classics."Following the awards ceremony we will lead a Rotary Ride for motorcycles,jeepers,and ratrodsaroundtheUpperCountytoshowcaseareastheywouldwanttoreturntoridewiththeirfriends.Of course,classic car owners may join in where road surfaces allow their participation.We will follow routes identified by Kittitas Parks and Recreation District in the Cle Elum Roslynarea.The longer day would encourage some to stay ovemight in our area. We wil\expand the food opportunities for participants and spectators by offering a breakfastduringregistrationhours.Local youth groups will provide drinks,hotdogs and burgers at standsduringtheday.We will expand activities for youth such as building and decorating cardboardcarmodelstorace,thereby drawing in families as spectators. Target Audience:The target audience is Pacific NorthWest car buffs and motorcycleaficionados.Although our show is open to all makes and models,it primarily draws Americanclassics.Because of shown interest from foreign car buffs,we will expand our award categoriesandtargettheirparticipation.We also will grow this vehicle interest by showcasing newermodelsthatarelikelycandidatesforfutureclassicclassifications.We will expand focusedadvertisingtomotorcycleclubs,featuring Rotary Ride options.Past advertising focus has beenheavytowardthewesternµoriion of Wasilingion Siaie.We wiii expand advertising into theSpokane/Coeur d'Alene,Walla Walla and Tri-Cities areas as well as in media relative tomotorcyclesandforeigncars. Itemized List of How Funds Will Be Used:This application is only for new aspects ofrationin!¯hirn i artninn tov funde will ha need for the followiran niernnene. I.Promotions and marketing new awards categories -foreign cars and future classic.II.Promotions and marketing of Rotary RideIII.Promotions and marketing of family fun activities IV.Promotions and marketing of a Rotary Breakfast. 2.How the numher of neonie travelina will he increased hv this eventRotarytookovertheexecutionofCruiseCleElumÎCCE)very late in the planning horizonstagesfortheshowoccurringinAugust2014.Financial data is not available for this year.2015 accounting is complete and 2016 accounting is still in process.Based on zip codesprovidedbycruiseregistrationsandindividualsvotinginthePeoples'Choice award,approximately 10 people spent one night in Cle Elum for each year,2015 and 2016.