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tours for Halloween,and more.Most of these tours will be produced in cooperation with other <br />organizations and coordinated by the Kittitas County Historical Museum. <br />2.A new self guided walking tour map/brochure of downtown Ellensburk.A year-round <br />activity,the downtown walking tour map redevelops a brochure that had been designed in <br />2003 and provides it in both digital and print form.Often visitors request information about <br />historic buildings in the downtown Ellensburg area or want a private walking tour.These <br />maps would provide the information whether day or night to any interested visitor.This <br />expands on similar maps done for the downtown Cle Elum area and the Roslyn Coal Mine <br />Trails. <br />3.Downtown Scaveneer hunt promotional activity.A year-round event,the scavenger hunt <br />promotional event is a flyer with local history and architecture that would be available both as <br />a flyer and as a website portal for those wishing to have a more interactive experience with <br />the downtown Ellensburg area. <br />Our marketing plan targets local areas where we have seen a growing trend in attendance from the <br />Seattle-Tacoma area along with Portland,Oregon,and the Tri-Cities areas.Advertising in these <br />areas,especially those on the western side of the state,will draw in more travelers and day-trip <br />visitors to Kittitas County.This shifts the focus of our previous marketing plan that targeted Central <br />Washington,specifically the Wenatchee and Tri-Cities areas.It was only after a careful review of our <br />advertising in 2012 and implementation in 2013,that we achieved a successful advertising and <br />marketing campaign in the Tri-Cities area.In 2014,we expanded our demographic of Central <br />Washington to Eastern Washington and into Idaho (specifically Spokane and Coeur d'Alene,Idaho) <br />We execute this plan through social media marketing such as online Facebook advertisements and <br />television advertisements tailored around the above events throughout the year.After careful analysis <br />of our demographic,our promotional needs and our limited budget,Genesis Marketing recommends <br />that television advertising be placed in the Seattle/Tacoma region through a news source that will <br />target our potential audience.Online Facebook advertisements will reach a wide demographic of the <br />Seattle-Tacoma and Portland,Oregon areas.The targeted advertising is a result of a noticeable trend <br />identified through current Museum surveys and guestbook answers.Additional online advertising <br />may reach out to the Western Washington area,a demographic and market where we would like to <br />expand,to increase frequency as provided by the television advertising.Funding requested will also <br />provide for production of advertisements for television,online marketing,and the design of rack <br />cards and the website. <br />The target audiences we are trying to reach are those who are interested in local or regional history as <br />well as those who are planning a trip to or through Ellensburg,Washington and Kittitas County.We <br />would like to attract first time as well as repeat visitors in the Pacific Northwest including individuals <br />such as children,adults,researchers,students,and educators. <br />The specific itemized list of the request is attached along with the budget (see "Project Proposal"). <br />2 Please provide the following estimates of how any money received will <br />result in increases in the number of people traveling for business or <br />pleasure on a trip: <br />l.Away from their place of residence or business and staying <br />Page |11