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APPLICATION QUESTIONS <br />Please answer each question cornpletely,in the order listed,on a separate sheet attached <br />to this application.Please include any supporting data within the response narrative. <br />1.Please provide a description of your projectlevent and identify the specific tourism <br />audiencelmarket that your organization will target with these funds.You must <br />include an itemized list of exactly how any grant funds awarded will be utilized. <br />This project is designed to increase tourism and historical awareness through website development, <br />social media marketing,print media,and television advertisements for Kittitas County.This project <br />will apply new and exciting promotions to develop an increase in attendance and tourism to Kittitas <br />County. <br />These funds will be used wisely to begin and achieve a successful marketing and advertising <br />campaign geared toward tourism and the primary mission of the Kittitas County Historical Museum. <br />As a result of previous support through the Lodging Tax Grant,we have been able to fulfill <br />expectations,increase attendance,and continue our outreach to the community through advertising <br />and in-house activities.We have continued to reach record attendance and multi-year-highrates,and <br />expect to achieve similar results for our expansion and our new projects. <br />In 2017,we plan to shift the majority of our advertising market from Eastern Washington,where we <br />have been successful with previous advertising,to the Seattle-Tacoma area along with the Portland, <br />Oregon area.We would also like to maintain a social media presence to the Tri-Cities area in order to <br />continue our success.We plan to advertise to these areas through television advertising on local <br />stations,to increase awareness of the museum and its offerings. <br />The Museum also maintains its exhibit schedule with a monthly rotation of exhibits that connect to <br />Kittitas County history.The intention is to connect with other museums and historic sites in Kittitas <br />County,such as the Roslyn Museum,the Washington State Ski and Snowboard Museum in <br />Snoqualmie Pass,and Olmstead Place State Park,in order to add more experience and exploration of <br />the community to a visit.We also have a successful free-admission evening lecture series;it brings a <br />number of presenters to Ellensburg from across Washington State.We have had success in drawing <br />visitors to our event from the Tri-Cities,Renton,Spokane,northeastern Oregon (Umatilla area),and <br />Wenatchee. <br />We are also introducing three new activities through the Museum in addition to our regular exhibit <br />and program offerings: <br />1.Downtown Ellensburg walking tours.A year-round activity,the downtown walking tours will <br />be offered in a variety of themes,such as local history,architectural history,art,the darker <br />side of Ellensburg's past,haunted tours,and even a cemetery tour through the IOOF <br />Cemetery at Brick Road.These tours have proven to be very successful in other parts of <br />Washington,such as Bellingham,Walla Walla,and Centralia,as well as throughout the <br />United States.It is the intention to design and print a rack card depicting the website,which <br />will be a component of the Museum's existing website,kchm.org.The website will have a <br />registration system where visitors can schedule for a variety of tours.There will also be <br />specialized tours in conjunction with special events in and around Kittitas County,such as a <br />cowboy-themed tour for Spirit of the West,art-themed tours for Paint Ellensburg,haunted <br />Page |10