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overnight in paid accommodations; <br />ll.To a place fifty miles or more away from their place of <br />residence or business for the day or staying overnight;or <br />Ill.From another country or state outside of their place of <br />residence or business. <br />You must provide the evidence utilized in determining your projections. <br />By advertising in the Seattle/Tacoma and Portland,Oregon areas,we will draw many day-trippers <br />and travelers to and through Ellensburg and Kittitas County.We know at present many of our guests <br />are from outside of the Kittitas County area,especially more than 50 miles away. <br />Although difficult to quantify at present,visitors to our museum that stay overnight in local <br />hotels/motels,also purchase meals,gas,and gifts while here.Other visitors have indicated to us that <br />multiple venues on certain weekends justify them staying overnight.Many of these events will add to <br />existing events or create an opportunity to extend their stay in the Ellensburg and Kittitas County <br />area. <br />In similar activities polled throughout Washington,most guests stayed overnight,attended other <br />activities in and around their cities including food,shopping,and other museums and historical sites. <br />By reviewing our guestbook log and through verbal interaction with guests,we know that 72%of our <br />guests from January 2016 have inquired about other activities in and around Ellensburg and Kittitas <br />County,such as food,shopping,educational offerings,other museums and historical sites.Of these, <br />we are certain that at least 50%will purchase meals,gas,gifts,and more while passing through <br />Kittitas County.Guests to the museum have identified they come from locations outside Kittitas <br />County and the state of Washington.We also direct visitors to local attractions in and around Kittitas <br />County and Ellensburg,such as museums,historic sites,recreational opportunities and more. <br />We are drafting a questionnaire and will be sending those out to our guests who have provided email <br />addresses.However,from the guest log,most of those who provided email addresses were from <br />outside the Yakima/Ellensburg area.We are also in the process of establishing an onsite <br />questionnaire that will provide a more actual count of hotel stays and visitors from more than 50 <br />miles away. <br />We have received commitment from some of our organizations that meet at the museum that the <br />attendees will be staying in the area overnight.We have committed hotel stays for 5 presenters (1 <br />night each),and one Museum Association group (totaling 6 nights).We have also had an additional 4 <br />individuals stay in Ellensburg solely to visit the Museum and its events (2 individuals,2 times). <br />As for our projection,we know we are part of the overall system,but we have been seeing a trend in <br />visitors coming to Ellensburg due to the previous advertising of the Museum.We expect to maintain <br />the have had an increase in visitors indicating that they only came to Ellensburg because they had <br />seen the advertising for the Museum in our targeted demographic.Others indicate they had seen <br />signage or brochures at area locations. <br />3 What tools will you use to measure your event's impact on tourism?Please be <br />specific and provide examples.Include the following information: <br />I.Is your projectlevent year-round or is it seasonal or date-specific? <br />II.What strategies will you employ to assure you are attracting tourists <br />Page |12