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Please refer to a later chart for more specific methodologies we apply to calculate the economic <br />impacts of our activities. <br />3. What tools will we use to measure the Park's impact on tourism, and attracting visitors from <br />more than 50 miles away? <br />i. Throughout the Park's season we will continue gathering zip codes from all Park users directly or <br />from the event organizers about their participants. We feel confident about the data we're gathering <br />and expect our metrics to become even more complete and accurate as our calendar of activities <br />expands and we have staff on the property more consistently to monitor use and ensure proper <br />completion of registration paperwork. <br />We had been told that there would be automated survey "stations" provided by the Chamber this <br />season to gather visitor information, but those did not materialize. We have developed a set of <br />questions on Survey Monkey to help us solicit input from participants of some of our large shows <br />including where they are staying overnight, where they purchase food/drinks or dine out, where they <br />shop and other information that will inform us about their experience while visiting the Park and the <br />local area, as well as any suggestions or comments they have. (We don't have access to most event <br />participants' personal information, so that limits the accuracy and completeness of information we <br />can gather.) We also intend to continue to sample Park visitors to gather this information directly, <br />but our ability to do so on a broad and/or consistent basis with forms or interviews on site will <br />require volunteer assistance since the Park's small staff is very busy during events. Sample pages <br />from both of these surveys are attached to this application. <br />ii. As long as we continue marketing to and attracting large and diverse events, we will be drawing <br />heavily from people over 50 miles away since that is where the majority of competitive riders live. As <br />we further penetrate the western disciplines we may bring in more local residents, but they will <br />remain a small portion of our overall attendance. <br />iii. This season we installed two literature kiosks provided by the Chamber of Commerce at our <br />visitors registration booth and inside the office. These racks contain the "This Is How We Do" Cle <br />Elum town guide, the Central Washington Visitors Guide, the Explore Central Cascades guide and the <br />northern Kittitas County visitors' Map, and a variety of other pamphlets such as the Barn Quilt Trail <br />Map, Kittitas Valley vintners, etc. We also have a link on our website and Facebook to the Central <br />Washington Color:com website and actively direct people to the information available there as well <br />as the Chamber of Commerce and Cle Elum websites. We intend to continue trying to develop closer <br />partnerships with local businesses and attractions. <br />4. Has the Park applied for grant funding from other sources? <br />We are thrilled that last year the County awarded $60,000 from distressed sales tax funds for the <br />purpose of designing, engineering and permitting a covered arena. The design phase was completed <br />this year and various public and private funding options are currently being evaluated and/or <br />pursued. We have a strong sense of urgency to get the covered arena built since it is needed by our <br />largest on-going events and will open many new doors for us among potential user groups. <br />5 <br />