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e Special Note: we host two very large hunter/jumper shows that combined run for 14 days <br />and attract a very well-healed clientele. Based on information we've gathered from <br />surveying this population, about 40% of those who stay overnight rent expensive vacation <br />homes in Suncadia, Roslyn Ridge and elsewhere locally. We determined from a local vacation <br />rental agent the average house rental price and # bedrooms; we assume 2 people per <br />bedroom which results in $61.50/night/person for accommodations plus other daily <br />expenses we estimate at $50, for a combined assumption of $111.50/person. This <br />assumption was applied to 40% of this unique segment of overnight show attendees (versus <br />the $50/day assumption for "other" overnight provided by the Dean Runyan Report. <br />• The number and type of overnight accommodation was based on interviews with the event <br />organizers, surveys (see exhibit 2 for an example) of some users groups, and knowledge we <br />have about how each group uses the Park. <br />As the exhibit above demonstrates, we are succeeding in increasing the number of participants in <br />multi -day events; unfortunately for recreational riders this is happening at their expense since they <br />find it problematic to visit during our busy competition schedule when the Park is quite full. Below is <br />an overview of the larger new events we held last year and this year, and an overall projection of <br />what we plan to achieve in 2017 with sufficient marketing efforts and support. <br />New Events <br />2015 <br />2016 2017 <br />Experience Eventing <br />N/A <br /># visitors, 92% non -local <br />480 <br />$100/day economic impact <br />$44,100 <br />Kick It Up Expo <br />N/A <br /># visitors, 56% non -local <br />1230 <br />$100/day economic impact <br />$68,880 <br />Cowabunga <br />N/A <br /># visitors, 90% non -local <br />270 <br />Economic impact <br />$30,521 <br />Trinity Trail Series <br />N/A <br /># visitors, 95% non -local <br />440 <br />Economic impact <br />$38,399 <br />Pacific Crest Outreach Show <br />N/A <br /># visitors, 96% non -local <br />1,838 <br />Economic impact <br />$255,500 <br />Hops `n Brats Benefit Ride (forecast) N/A <br /># visitors, 65% non -local 400 <br />Economic impact $64,400 <br />TOTAL ECONOMIC IMPACT $112,980 $388,820 $466,600 <br />Annual Growth in Economic Benefit +41% +20% <br />Estimated # Overnight Stays 2,235 2,682 <br />Methodology: the number of visitors and percent non -local is based on actual zip code data gathered <br />at the new events held this season and last, and an estimate for the one remaining event this season. <br />4 <br />