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The following exhibit reflects total visitor trends and includes new events and user groups illustrated
<br />in a difference exhibit in this application:
<br />Metric
<br />(1) RECREATIONAL RIDERS
<br />Total # visitor days
<br />% non -local and #
<br />Overnight stays hotel @ $175/day
<br />Overnight stays "other" @ $50/day
<br />Other non -local day visitors @ $86/day
<br />Estimated economic impact:
<br />(2) EVENTS
<br />1 -2 -day Events - total # visitor days
<br />3-6 day Events - total # visitor days
<br />Total # visitor days
<br />- non -local %, #
<br />- overnight stays hotel
<br />o @ $175/day
<br />- overnight stays"other"
<br />o @ $50/$111/day*
<br />other non -local day visitors
<br />o @$86/day
<br />Estimated economic impact:
<br />2014
<br />733
<br />70% = 513
<br />75 = $13,125
<br />75 = $3,750
<br />363 = $31,218
<br />$48,093
<br />2015
<br />1,470
<br />67% = 985
<br />150 = $26,250
<br />150 = $7,500
<br />685 = $58,910
<br />$92,660
<br />2016
<br />1,140
<br />66% = 753
<br />85 = $14,875
<br />85 = $4,250
<br />583 = $50,138
<br />$69,263
<br />2017
<br />(27) 2,903
<br />(17) 1,830
<br />(22) 1,195
<br />(12) 14,343
<br />(21) 22,997
<br />(17) 28,968
<br />17,246
<br />24,827
<br />30,163
<br />93% = 15, 495
<br />88% = 20,228
<br />95% = 27,246
<br />6,102
<br />7,889
<br />8,257
<br />Our goal for
<br />$1,067,850
<br />$1,380,575
<br />$1,444,997
<br />2017 is to
<br />4,192
<br />5,462
<br />14,210
<br />achieve at least
<br />$328,843
<br />$482,655
<br />$1,010,437
<br />a 20% increase
<br />5,201
<br />6,877
<br />7,277
<br />in economic
<br />54E,286
<br />$591,422
<br />$625,822
<br />impact from
<br />$1,843,979
<br />$2,454,652
<br />$3,081,256
<br />events.
<br />+33%
<br />+26%
<br />Methodology:
<br />• All economic impact dollar assumptions used above are from the 2011 Dean Runyan Report
<br />provided by Washington Tourism Alliance, courtesy of the Kittitas County Director of
<br />Tourism.
<br />• Recreational Rider visitor days and % non -local is based on information from each rider
<br />completing a Day User registration form and those who purchase a Season Pass for
<br />recreational use of the Park. We calculated the number of visitor overnights based on the
<br />number of stalls rented, and then applied a reasonable estimate to the number of people
<br />camping versus staying in a hotel. Because we don't have staff onsite 24/7 to ensure all
<br />paperwork is completed and submitted, these numbers are conservative.
<br />• The base visitor data for Events was supplied by each event organizer who provided the zip
<br />code of each rider participating in their event. We then multiplied that base data by 1.5 to 3
<br />depending on the group to project total attendees. [Central Washington University
<br />conducted an economic study of over 40 horse parks across the country that was updated in
<br />2006. The CWU findings estimate 3 people (including trainers, grooms, family, spectators,
<br />staff, volunteers, vendors, etc.) attend an event per horse/participant, and that assumption
<br />seems reasonable for many groups based on our experience managing the Park to -date.]
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