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What tools will you use to measure your event's impact on tourism? Please be specific <br />and provide examples. Include the following information: <br />I. Is your project/event year-round or is it seasonal or date -specific? <br />II. What strategies will you employ to assure you are attracting tourists from <br />at least 50 miles away? <br />III. What strategies will you use to assist in marketing all of Kittitas County as <br />a tourist destination with your event/project funding request? <br />I. The Mountain Ale Festival is date -specific (second Saturday in October). <br />II. The majority of marketing and advertising will be targeted at least 50 miles from Kittitas County to assure <br />tourist (as opposed to local) attendance. For data purposes, the Chamber will survey attendees as well as <br />participants to determine how far they have traveled. Google analytics will also be used to track <br />demographic information. Social media ads will be tracked via campaign codes for demographic and referral <br />data. <br />III. To assist in marketing to all of Kittitas County, marketing will link to the Central Washington Color <br />website. Tourist information and literature for all of Kittitas County will be available at the event. <br />4. Does your organization have, or have you applied for, grant funding from other sources? <br />If not, why not? If yes, please list the available funding you have for the project, <br />including any volunteer and in-kind sources, and/or the sources and amounts for which <br />you have applied. Please note which funding sources are secured and in hand so a true <br />matching fund determination maybe determined. What changes would occur if the <br />project couldn't be funded? <br />Funding will be sought and obtained from a variety of sources: <br />- Donation of Roslyn Yard estimated value of $1,000 <br />- Other sponsorships amounting to approximately $400. <br />- About 50 volunteer hours with an estimated value of $1,336 <br />- Estimated Chamber resources valued at $2,000 (133hrs X $15) <br />With the exception of sponsorships, all funding from the above sources can be considered secured. <br />With the Festival's expansion into a much larger venue, it is at a critical junction and Lodging Tax is essential <br />to help accommodate that growth. <br />County -wide Lodging Tax Application P a g e 121 <br />