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• For the past 15 years, JIV has provided a survey for festival attendees to fill out and asked where they <br />were from, how many nights they were staying and how they heard about us. This year we asked <br />attendees who purchased a ticket during the festival if they lived in Kittitas County and if not, did they <br />live in Washington State or elsewhere. <br />This year's webpage provided an avenue for people to subscribe enabling them to receive information <br />from us on a year-round basis. With our new webpage redesign we hope to make this even more <br />robust. <br />4 Through some of the ads we placed last year we have received valuable demographic information. <br />Combining this with the email addresses we collected through sales at the Chamber Office, our on-line <br />ticket sales (through ShowClix) and those provided from the webpage and festival surveys we hope to <br />direct market to this audience and request feedback on their festival experiences. <br />• We have budgeted over $20,000 for advertising outside of the County. <br />o We purchase print advertising in Yakima, Tri Cities and Seattle <br />o We purchase radio advertising on KPLU (now KNKX) and NWPR <br />o We were underwriters for programs on KPLU (now KNKX) and NWPR for the three months prior to <br />the Festival. <br />o We purchased a 2/3 page ad in NW Travel Magazine that covers a four state area and British <br />Columbia and will be evaluating its impact. <br />o From the demographic information collected from our online ad campaigns we hope to engage <br />people in a more direct and on-going fashion. This is a work in progress but it provides some <br />interesting possibilities for promoting other events happening in our community. <br />3. What tools will you use to measure your event's impact on tourism? Please be specific and provide <br />examples. Include the following information: <br />1. Is your project/event year -around or is it seasonal of date -specific? <br />II. What strategies will you employ to assure you are attracting tourists from at least 50 <br />miles away? <br />III. What strategies will you use to assist in marketing all of the Kittitas County as a <br />tourist destination? <br />Jazz in the Valley is a date specific event. Since our second festival, 18 years ago, we have <br />advertised our event as always occurring the last weekend in July. The next festival will be on <br />July 28, 29, 30 2017. <br />Strategies employed to assure we are to attracting tourists at least 50 miles away: <br />This year: <br />• We increased our On-line exposure through Facebook ads and media blasts. <br />• We have our festival listed on many music festival websites. <br />• For the last 15 years, a couple of board members have auctioned off a Festival package (tickets, <br />lodging, and a dining certificate) to benefit a Statewide Non-profit Foundation. Many of the <br />winners come back every year. <br />f Contacted: 12 motels, 1 B&B in Ellensburg and 4 campground/ RV Parks <br />Their best guesstimate of rooms specifically related to Jazz in the Valley (over two nights): <br />0 11 motels reported counts + 1 B&B: 535 rooms <br />0 4 campground/ RV Parks: 162 sites <br />• Our webpage has a lodging page that links to all of the accommodations in the county. Google <br />Analytics showed that there were 644 contacts to this webpage, 280 of which exited our <br />webpage to access one of the listings. <br />Application Questions Page 2 <br />