2017-012-Jazz in the Valley - Laserfiche WebLink

Home Browse Search

1. 2Please provide a description of your project/event and identify the specific tourism audience/ market that your organization will target with these funds. You must include an itemized list of exactly how any grant funds awarded will be utilized. Jazz in the Valley is a three day festival featuring a variety of Jazz Music including blues, salsa, swing and more. There are 10 venues (all in the downtown historic district) featuring a diverse group of northwest and national acts. Our core audience members are lovers of this genre of music who are looking for a weekend getaway at an affordable price. The primary attendees will be from the Pacific Northwest but the festival draws from all across the United States and Canada. Any funds we are awarded will be used to promote our Festival and our great community outside of the county. This will include: • Producing a four color brochure advertising the Festival and other community events that coincide on that same weekend. Not only do we send packets of these brochures to at least 50 Chambers of Commerce across the state, but also include it in our contributor mailing. We mailed 1675 letters last year, 560 of which were to addresses outside of Kittitas County. • We distribute at least 75 of our posters to locations throughout the state, 30 of which go to wineries in Eastern Washington (most are participating in the Wine tastings at the Galleries). • Underwriting radio programs that promote this genre of music throughout the year. Specifically KPLU (now KNKX) and NPR which is a strong supporter of Jazz across the state. Print advertisement that covers the most populated parts of the State. Last year we advertised three months prior to the festival in Seattle Magazine which has demonstrated a statewide reach. We purchased a 2/3 page ad in the May/June issue of Northwest Travel and Life. This ad also listed in the Must -Go Summer Festivals and featured us in their online newsletter for July. Advertising in the Tri -cities and Yakima always seems to bring attendees from those areas. • We ventured into social media this past year by purchasing Facebook ads and a wallpaper background with the Seattle Met Online (all linking to our webpage) and promo Eblasts during the month of July. All avenues that linked to our webpage had unique identifiers so we can track the online source that was used for access. We will be evaluating how successful this was and refining our approach as necessary. • This will be our 20`h year and at the end of the year a number of our original visionaries will be retiring. In an effort to adapt to the challenges of our changing communications world, the board will be reassessing our approaches (what has worked for us, not worked for us), working with outside sources to delineate segments of our festival market and develop integrated campaigns that best matches media to theses audience segments. • This year we plan a complete redesign of our webpage to make it more interactive and connected to social media. 2. Please provide the following estimates of how any money received will result in increases in the number of people traveling for business or pleasure on a trip: I. Away from their place of residence or business and staying overnight in paid accommodations; II. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; or III. From another country or state outside of their place of residence or business. You must provide the evidence utilized in determining your projections. • We produce 15,000 brochures and 500 posters that we distribute throughout the state. • We have a subscriber list of over 1,675 member s that we send a letter soliciting contributions along with our brochure. One-third (560) of these members have addresses outside of our county and which span across the United States and British Columbia. • We send packets of information (brochures, etc.) to most of the Chambers of Commerce in the State. Application Questions Page 1