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• We track demographic information of ticket sales through the Chamber, on-line sales through <br />ShowClix, mail-order sales and our unrestricted personal /business contributions. This year <br />during the Festival we asked ticket buyers where they were from. When we combined all of the <br />available ticket information: 52% of tickets were in Kittitas County and 48% were out of the <br />county (See Exhibit Al). <br />Our festival survey respondents that reported addresses: 31% were from Kittitas County and <br />69% were out of the county. (See Exhibit AA <br />• We offered a festival package (Hotel + tickets) through a Seattle Met Eblast during the month <br />of July that has provided us with demographic information for people exclusively living out of <br />the county. <br />Kept track of internet hits on our website via Google analytics - Oct 1, 2015 — September 28, <br />2016 (see Exhibit B) <br />■ Jazz in the Valley provides music scholarships to CWU's Jazz program. Five years ago CWU <br />started a Jazz camp for high School students during the summer. The first year it happened the <br />week before the festival and groups from the camp performed Saturday morning prior to the <br />festival and many of the camper's families experienced Jazz in the Valley and Ellensburg for the <br />first time. It is unclear whether the schedule will work out to coincide with our festival this <br />year, but JIV will be looking for ways to encourage the students and their families to return <br />here and attend the festival. <br />III. Strategies we will use to assist in marketing all of the Kittitas County as a tourist destination <br />Developing a demographic database will allow us to create a year-round newsletter that will <br />talk about our festival, the artists and the community we reside in. This will provide us the <br />opportunity to also promote other events in our County. <br />We have contacted several local hotel/motels to discuss the possibilities of creating value <br />packages for those who attend the festival. At least four of them indicated potential interest in <br />a partnership for next year. <br />• We purchased our own POS equipment this year to be able to track our sales electronically. <br />Square doesn't allow tracking of demographic information; however, we were able to query <br />our ticket buyers about where they were from (Kittitas County, WA State, other) and keep a <br />count of the respective responses. <br />■ For the past 16 years, JIV has provided a survey for festival attendees to fill out and asked <br />where they were from, how many nights they were staying and how they heard about us <br />(Exhibit A2). <br />Our website currently links to the Kittitas County Chamber of Commerce, the <br />MyEllensburg.com webpage, the local art galleries, CWU, the Historic Museum, and the <br />Farmers Market. We will be looking for other ways to expand our internet linkage into the <br />community and its many events. <br />This year we will redesign our webpage to be more interactive and hopefully provide a more <br />targeted approach to our marketing. <br />• We plan to work with the Chamber and their marketing entity to share ideas and identify areas <br />we can collaborate. <br />• We know there a lot of out-of-towners who attend our festival but spend their overnights with <br />members of our community rather than in the hotels. We will work with Chamber tourism to <br />develop a tool to try and measure this impact on our attendance numbers. <br />• Identify other events happening that weekend in the county and developing a marketing <br />relationship. <br />Application Questions Page 3 <br />