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[Gallery One Visual Arts Center Application for Lodging Tax] I 2 0 16 <br />2016 Marketing Strategies <br />A. Request to Lodging Tax Funds — $32,100 <br />1. Online Advertising through Kitittas Chamber - $19,100 <br />- Increase our social media and online presence through the use of Instagram, Google + and Twitter. <br />As we learn about the demands of marketing, we find our current capacity challenged. A contract with the Kittitas <br />Chamber would allow us the opportunity to fully utilize new platforms. <br />- Explore video advertisements through television and Facebook ads. <br />2. Print and Radio Advertisements - $6,000 <br />- Continue radio advertising statewide to reflect the demographic of our exhibiting artists. The NPR Listener is 2.5- <br />3 times more likely to attend an art gallery or art show than the average radio listener. Two thirds of listeners are <br />between ages 35-64. NPR Listeners have a median household income of $92,900; US average is $59,400. <br />- Advertise at other arts events such as Artist Trust auction, Museum of NW Art in LaConner, Art at Work in <br />Tacoma, Bellevue Arts Museum. <br />50`h Anniversary Branding and Marketing - $4,000 <br />Suffering from a lack of visual identity because of our variety of programs, Gallery One would like to hire an <br />outside marketing firm to review our marketing materials and logos and create new materials to help us create a new <br />visual identity to be used online, in print and in the facilities for our 50`h Anniversary. <br />4. Exhibition Support - $3,000 <br />Experience shows us that when we exhibit artists from outside communities (such as Tri -Cities, Montana and <br />Seattle), it draws their supporters as well. In order to draw more popular artists and create a more diverse exhibition <br />calendar, we seek funding to support the transportation of artwork and the artists' stays. Examples for 2017 include: <br />- Curating an exhibit at the Confluence Art Gallery in Twisp. <br />- Hosting the Washington State Clay Arts exhibit, a statewide exhibit of ceramics. <br />- Hosting a national call for fiber arts. Last year, this exhibit hosted 34 artists from out of state, 12 from outside of <br />Kittitas (3 were selected from Ellensburg). <br />- Shipping artworks to and from the artist. <br />