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[Gallery One Visual Arts Center Application for Lodging Tax] I `2016] <br />B. Portion of Marketing plan supported by Gallery One <br />1. Monthly mailings (print and email) to our database Over the past 48 years that Gallery One has been in <br />existence, we have collected addresses of a large number of arts lovers. We have access to addresses for 3,203 (up <br />from 2,321 in 2015) arts lovers who have visited the gallery, attended an event, been a member or taken classes. <br />Included in this particular database, we know that 1,143 (36%) are from outside of Kittitas County. In addition to <br />our membership, we have collected 2,370 email addresses (up significantly from 1,951 in 2015) that were <br />volunteered at our front desk. Gallery One mails and emails information to our contacts. Noted as an "All-Star" by <br />Constant Contact for the third year, Gallery One has an email open rate of 25%. Visitor email addresses are <br />collected at the front desk on a voluntary form and integrated into our customer list as well. We advertise our <br />monthly programs and special events throughout the year, sending up to 30 emails to our contacts annually. <br />2. Activities/events In 2017, we estimate we will produce over 90 events. These events range from smaller classes <br />or workshops in the arts to our newest statewide conference, Confab. A summary includes: <br />- Four Pecha Kucha evenings: These are curated talks around different topics with an average attendance of 75-150. <br />They are posted on the international website www. echa-kucha.orr . This event received recognition from the <br />Chamber for their Tourism Awards. <br />- Forty-five adult and family workshops: These include Sip and Paint classes, ceramic classes and more. <br />- Paint Ellensburg: our signature event that includes artist demonstrations. <br />- Confab: a weekend of demonstrations and conversations for the creative community. This year we will be <br />partnering with the statewide organization, Artist Trust, to expand the marketing and offerings <br />- Artists' Homes and Studio Tours: a partnership with Habitat for Humanity to share how creative living can <br />improve the quality of homes and lives (tentative). <br />- First Friday: a partnership with the Ellensburg Arts Commission and other participating Art Walk venues. <br />- Other partnerships include sharing our space for community -wide events such as Jazz in the Valley, BrewFest. <br />This past year we were a rain location for the Hoedown in the Downtown, and we are the venue for many weddings, <br />reunions and other fundraisiers. <br />3. Website This portion was previously funded by Lodging Tax funds and has now been absorbed into our annual <br />operating budget. A September 2016 Google Analytics report shows that of our website visitors, 57% are from <br />outside of Ellensburg. <br />4. Eventective Eventective is an online facility rental listing service. This year we have had 17 rentals with an <br />average of 100 guests per event, many of whom are from out of town. <br />11 <br />