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[Gallery One Visual Arts Center Application for Lodging Tax] I 2 0 16 <br />Visits To Gallery One <br />35000 - <br />30000 - <br />25000 <br />20000 - - <br />15000 <br />10000 - <br />5000 <br />0 Visits To Gallery One <br />3. What tools will you use to measure your events impact on tourism? Please be specific and provide <br />examples. <br />Gallery One will measure tourism impact in the following ways: <br />a. Compare previous years' event attendance demographics. Gallery One currently requires addresses <br />for the following events throughout the year: Membership Party (February), Soup Line (April), Confab <br />(June), Paint Ellensburg (September). We will, therefore, be able to analyze an increase in attendance <br />from out-of-town visitors. <br />b. Compare out of town subscriptions to Facebook, visitors to our website, visitor surveys and overall <br />database with those of 2016, 2015, 2014 and 2013. Results when comparing statistics from 2016 show an <br />increase in subscriptions from out of the county to Facebook, visitors to our website and increased <br />addresses. <br />c. Add to our front desk log of visitor interactions (samples below). <br />d. Survey visiting artists and facility renters about their visits. <br />I. Is your project/ event year-round or is it seasonal or date -specific? Year-round. <br />II. What strategies will you employ to assure you are attracting tourists from at least 50 <br />miles away? <br />Our request for Lodging Tax will focus on radio advertising to NWPR, social media and tv marketing <br />outside of Kittitas County including the addition of Twitter and Instagram, print advertising to arts <br />organizations and events outside of the area; marketing and branding our upcoming 50th anniversary and <br />exhibition support. Our annual marketing (in-house) strategies will include Facebook, website, direct <br />mailings and e -newsletters. <br />4 <br />t°fie ode <br />3. What tools will you use to measure your events impact on tourism? Please be specific and provide <br />examples. <br />Gallery One will measure tourism impact in the following ways: <br />a. Compare previous years' event attendance demographics. Gallery One currently requires addresses <br />for the following events throughout the year: Membership Party (February), Soup Line (April), Confab <br />(June), Paint Ellensburg (September). We will, therefore, be able to analyze an increase in attendance <br />from out-of-town visitors. <br />b. Compare out of town subscriptions to Facebook, visitors to our website, visitor surveys and overall <br />database with those of 2016, 2015, 2014 and 2013. Results when comparing statistics from 2016 show an <br />increase in subscriptions from out of the county to Facebook, visitors to our website and increased <br />addresses. <br />c. Add to our front desk log of visitor interactions (samples below). <br />d. Survey visiting artists and facility renters about their visits. <br />I. Is your project/ event year-round or is it seasonal or date -specific? Year-round. <br />II. What strategies will you employ to assure you are attracting tourists from at least 50 <br />miles away? <br />Our request for Lodging Tax will focus on radio advertising to NWPR, social media and tv marketing <br />outside of Kittitas County including the addition of Twitter and Instagram, print advertising to arts <br />organizations and events outside of the area; marketing and branding our upcoming 50th anniversary and <br />exhibition support. Our annual marketing (in-house) strategies will include Facebook, website, direct <br />mailings and e -newsletters. <br />4 <br />