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3. What tools will you use to measure your event's impact on tourism? Please be specific <br />and provide examples. Include the following information: <br />I. Is your project/event year-round or is it seasonal or date -specific? <br />II. What strategies will you employ to assure you are attracting tourists from <br />at least 50 miles away? <br />III. What strategies will you use to assist in marketing all of Kittitas County as <br />a tourist destination with your event/project funding request? <br />The project is slated to be year-round. Through the kiosk and the partnerships with the <br />retail locations and bike shops we will be able to measure the number of brochures <br />distributed by location and by date. The chamber will also work with the hotels to see if <br />there were any touring groups staying in their facilities. Additionally, the chamber has a <br />partnership with the state organization WABikes,in Seattle. We will use that relationship to <br />send surveys to their mailing list and we will cross promote on their website and apps. The <br />tourism website will also have source code embedded in the pages that are specific about <br />biking and the download of the digital map to be able to track unique visitors vs returning <br />visitors. The brochure alone will help assist in the marketing of the trails and routes <br />throughout the county. We will review the strategies listed above and make any changes <br />to them or increase the awareness of the brochure by providing more locations to provide <br />the product and get it in front of the users that visit our county. <br />4. Does your organization have, or have you applied for, grant funding from other sources? <br />If not, why not? If yes, please list the available funding you have for the project, <br />including any volunteer and in-kind sources, and/or the sources and amounts for which <br />you have applied. Please note which funding sources are secured and in hand so a true <br />matching fund determination maybe determined. What changes would occur if the <br />project couldn't be funded? <br />We have been working with the City of Ellensburg for over 6 months in the preliminary phases of the <br />project which has been funded through the tourism services contract. We have a committee of <br />volunteers that have been providing trail information and verifying routes that will be used in the <br />brochures. <br />In-kind Volunteer time = 20 hours currently as of 9/30/2016 @ $28.99 value = $578 <br />City of Ellensburg Tourism Contract funding = $1700 as of 9/30/2016 (secured)* <br />City of Ellensburg Tourism Contract funding = $5000 for 2017 funding <br />WABikes Grant request $1000 (unsecured) <br />WSDOT Transportation Grant request $1000 (unsecured) <br />*provided during 2016 year <br />If changes had to occur, we would have to lessen the number of printed copies available. That will help <br />with overall costs but ensure the project to move ahead. <br />County -wide Lodging Tax Application P a g e 111 <br />