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APPLICATION QUESTIONS <br />Please answer each question completelyin the order listed, on a separate sheet attached to <br />this application. Please include any supporting data within the response narrative. <br />1. Please provide a description of your project/event and identify the specific tourism <br />audience/market that your organization will target with these funds. You must include <br />an itemized list of exactly how any grant funds awarded will be utilized. <br />This project will focus on bicycling in Kittitas County through the development and distribution of a County -wide map (available in print <br />and Online). With this project, we will expand the efforts of the City of Ellensburg to make the county a major cycling destination. <br />Washington as a state has been recognized as #1 Bicycle Friendly State by the League of American Bicyclists for 7 years in a row. <br />Additionally, the City of Ellensburg was awarded a Silver Level by the League of American Bicyclists. Based on the County Tourism plan <br />recently released by Beckwith Consultants; biking is a popular tourist activity with 26% of respondents saying they had or will particpate <br />in on -rod bike touring, 40% biking on a mountain trail, and 44% biking on a multipurpose trail. Cycling tourists do spend money - <br />Beckwith estimates $13M annual expenditures by cyclists in Kittitas County in 2016. Our county has beautiful areas to ride, both on and <br />off road. Currently, there isn't a brochure to show people the options that we have to offer. We have been working with groups within <br />the county to produce a high quality map with verifiable trails and routes that support other tourism interests in the County. <br />Itemized list of how grant funds will be spent: <br />1. Design Concept and Production <br />a. confirm perferred trail routes <br />b. confirm legal trails <br />c. coloring, legends, laws and regulations countywide <br />2. Web -based Map Production and Maintenance for one year <br />3. Printing of completed map <br />4. Distribution of Map to state-wide chamber offices, visitor bureaus, requests from webforms of tourism websites county wide. <br />Please provide the following estimates of how any money received will result in <br />increases in the number of people traveling for business or pleasure on a trip: <br />I. Away from their place of residence or business and staying overnight in <br />paid accommodations; <br />II. To a place fifty miles or more away from their place of residence or <br />business for the day or staying overnight; or <br />III. From another country or state outside of their place of residence or <br />business. <br />You must provide the evidence utilized in determining your projections. <br />Because of the popularity of biking in Kittitas County providing a brochure that has trail <br />information, resource listing such as bike shops, sporting good stores, and any additional <br />activities to complete their experience will increase travelers throughout the county and the <br />communities. Destination marketing by the communities will promote and provide the <br />initial invitation for enthusiasts to request more information. The county tourism site and <br />community websites will dedicate a page for the digital maps to reside and will have cross <br />promoting links to providers, resources, and accommodations. Additionally, the Visitor <br />Centers will have the printed brochures on hand to give to those travelers that come for <br />more information. Lastly, the chamber currently has 17 kiosks in Ellensburg, 6 kiosks in <br />Cle Elum, 1 outdoor kiosk in Vantage, 1 outdoor kiosk in Kittitas, and 1 outdoor kiosk at the <br />Washington State Horse Park. The kiosk locations will have the brochure available year <br />round. <br />County -wide Lodging Tax Application P a g e 110 <br />