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Response 2.1: <br />1. Away fromtheir place of residence or business and staying overnight in paid accorm-Wations; <br />Projection* <br />The advertising dollars will target families and professionals from out of the county <br />and state by encouraging visits to the Museum, promoting local events such as <br />First Friday Art Walk, Jazz in the Valley, Brew Fest, and all other community events. <br />Our goal is to use the funds to promote both the Clymer Museum and the local <br />community. We want to encourage out of area groups to come to Ellensburg for <br />meetings and conferences. The Clymer Museum has hosted five different groups <br />for meetings within the Museum and our goal is to increased that number. The <br />Museum is a very good venue for meetings up to about fifty people. We want to <br />enhance that usage. <br />2500 character linit <br />Response 2.1_ <br />Evidence: We gather as much information as we can on our visitors including <br />Evidence* <br />numbers of people who come in the door, zipcodes, email addresses (when <br />possible), and other information. We gather attendance statistics for specific <br />events such as First Friday Art Walk, Brew Fest, Jazz in the Valley, and other <br />events. We also gather evidence about where the dollars allocated are spent so <br />that we know our advertising dollars are reaching the target audiences - <br />2500 character linit <br />Response 2.2: <br />2.To a place fifty rriles or more away fromtheir place of residence or business for the day or staying overnight; <br />Projection* <br />We have begun relationships with other art museums in the State of Washington <br />such as the Seattle Art Museum, the Tacoma Art Museum (which has an extensive <br />western art collection), and other art facilities around the state. As these <br />relationships are developed, we will increase the number of people who will visit our <br />Museum and Ellensburg. <br />2500 character lire# <br />Response 2.2: <br />We gather as much information as we can on our visitors including numbers of <br />Evidence* <br />people who come in the door, zipcodes, email addresses (when possible), and <br />other information. We gather attendance statistics for specific events such as First <br />Friday Art Walk, Brew Fest, Jazz in the Valley, and other events. Through gathering <br />zip codes numbers, we will know exactly where our visitors come from. <br />2500 character limit <br />Response 2.3: <br />3. or from another country or state outside of their place of residence or business. <br />Projection* <br />John Clymer is a very well know artist, and his work is in many museums around the <br />country, particularly in Wyoming, Arizona, and Oklahoma. By targeting these areas <br />which are well beyond 50 miles, we stand an excellent chance of bringing visitors <br />here for overnight stays. We want to make sure that individuals and families who <br />already know John Clymer are aware of what we have to offer, and we want to <br />acquaint new people in these locations with John Clymer and what our Museum has <br />to offer. <br />2500 character limit <br />Response 2.3: <br />Please see evidence statements above. We will follow the same tactics in this area. <br />Evidence * <br />2500 character linit <br />Application Questions: Part 2 <br />31 Measuring Results <br />U <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />following information: <br />A. Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />