LT-2018-023-Chamber-Tourism Industry

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Collaboration* With the program, Key Partnerships will be a topic for success. The value of partnerships depends on the nature of your visitor segment and the type of business your are operating. A common feature is being part of a value chain of different services and product that target the same visitor segment. A range of partnerships is possible: Simply having links to other websites on your website. Resource pooling- where you share a channel to promote different offerings to the same visitor (e.g. tourism websites). Bundling - where you bundle different services together to sell to the visitor. (e.g. hotel packages with dinner and a movie) We will go over related partnerships such as media tours and "fam tours", which familiarize tour operators, travel trade and media with tourism offerings. Given that Kittitas County offers unparalleled diversity, yet is known for only a relatively few iconic attractions, these tours - and those by receptive tour operators- offer significant potential to reaching new visitors. The program will use a variety of presenters, including existing successful tourism.- related ourisrrrrelated businesses and organizations, hosts of successful events, and professionals such as marketers and graphic designers. 2500 character limit 51 Future Plans Please explain what plans exist to allow this project to become self-sustaining. Include any plans for ticket sales, event sponsors, and other cost -recovery models. Future Plans* The Kittitas County Chamber of Commerce is contracted to promote Kittitas County as a destination of choice. Increasingly, we do this through the voices of our travelers - our most authentic advocates. We have developed customer brand awareness and work to maximize return on investment of public dollars from tourism marketing and development. As we move forward, we focus on two fronts: shifting perceptions of Central Washington, and engaging today's digitally connected traveler at the right time and place. This application is the first step to the shifting perception. Competition in tourism has never been more aggressive, and it's critical that we work on assisting new and experienced entrepreneurs to develop a thriving tourism business sector. Our hopes with the initial program that we see the increase in tourism not only in overnight paid stays but throughout all visitor spending. The tourism framework of this program will renew the partnership between the public and private sectors to ultimately drive more economic development across the county. It is a shared responsibility to develop and secure sustainable growth- too demanding a task for any single entity to accomplish alone. Central Washington's tourism experience must resonate with travelers - the travelers who want to be inspired by authentic Central Washington experiences that cannot be found anywhere else. It is our challenge as a tourism industry to create and market those experiences. The participating businesses and the experts providing the program and its teaching will continue reviewing the program and its possible pitfalls but most importantly successes. This review will provided better planning to allow this project to become viable throughout the county. Our priorities for this project are as follows: Innovation and Development. Accessibility. Marketing. Alignment. Research. and Collaboration. 2500 character lirrit Application Questions: Part 4 ;A 61 Additional Information Provide any additional information which will assist the Lodging Tax Advisory Committee in evaluating your project and its benefit to tourism.