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Additional Information The TOURISM ENTREPRENEUR PROGRAM will have have two primary target <br />groups: Free Spirits and Cultural Explorers. <br />"FREE SPIRITS" are Central Washington's primary target market outside of Kittitas <br />County. This segment is receptive to marketing/advertising messages. They are <br />significantly more likely to visit many locations ina single trip, and share their travel <br />experiences, both online and offline. <br />Free Spirits come from all demographic groups (age, income, education) and <br />represent 13 per cent of global travel markets. They are youthful adventurers that <br />come from all over the world, and they are also represented in Central <br />Washington's domestic and regional markets. They research their travel <br />destinations, seek trustworthy marketing sources, and plan trip itineraries around <br />top 10 or "best of lists. <br />"CULTURAL EXPLORERS" represent 12 per cent of global markets. They are <br />always planning for their next trip and are likely to travel with friends and family. <br />They want to immerse themselves in the culture, people and setting of the places <br />they visit. They enjoy the history, but also look to experience modern culture. Prior <br />to every trip, they research their destination to better understand it, and once they <br />are there, they prefer to let things unfold spontaneously. They want their trips to go <br />beyond just seeing the tourist sites, so they strive to leave the beaten path and <br />explore out-of-the-way places. As such, they are considered most likely to visit rural <br />locations in Washington State. <br />2500 character limt <br />Supporting Documents You may upload any supporting docurrents such as graphs, in -ages, diagrarrs, marketing materials, etc. <br />You are allowed to subrrit up to 3 single page (US Letter) documents in JFG, FDF or T1FFformat <br />71 Previous Lodging Tax Grant Information <br />Previous Years Fbs your event received Lodging Tax funds in previous years? <br />Awarded Lodging Tax r No, this evenUproject has not previously received Lodging Tax Funding; <br />Grants* r. Yes, 1 year previous <br />r Yes, 2 years previous <br />r Yes, 3 or more years previous <br />How many participants and spectators attended last year's activity and/or will attend <br />this year? <br />Prior Year* Projected <br />0 20 <br />How many days did/will your event occur? <br />Prior Year* Projected * <br />0 6 <br />How many paid overnight stays were and/or will be booked as a result of your <br />project/event? <br />Prior Year* Projected <br />0 4,746 <br />Paid Overnights' Data Support <br />