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Response 3 C: C, What strategies will you use to assist in marketing all of 14ttitas County as a tourist destination with your <br />Measuring Results* event/project funding request? <br />An important benefit of the program is the educational aspect for business owners, <br />who'll learn the breadth of the county's tourism economy as well as its tourism <br />attractions. For example, a Roslyn business that participates will also learn of <br />Ellensburg events and attractions. This information can then be conveyed to <br />visitors by the business ("You're visiting Ellensburg? Be sure to visit the Historical <br />Museum on Third Avenue"). Businesses will also learn of the county's substantial <br />tourism resources such as centralwashingtoncolor.com, myellensburg.com, and <br />discovercleelum.com. In this way each participating business becomes a promoter <br />of the broader tourism economy. <br />Also, as mention above co-operative nature of competition: businesses often work <br />collaboratively with others to promote their destination and business - especially if it <br />offers something unique or if demand exceeds availability. <br />Within the program we will go over marketing and include this topic: <br />RAISE AWARENESS - for most tourism businesses, an online presence and <br />website are essential. Websites can be one of the most effective ways of reaching <br />visitors. It should reflect the personality of the business, and clearly describe what <br />you have to offer. Visitors navigate throughout the site and can find additional <br />county information including photos, video, etc. Providing links to major tourism <br />sites will be complimentary to the region. Social media cannot be ignored. If you are <br />offering a tour or other experience, it is very likely someone has written about the <br />business. Social media allows the business to view what visitors think about your <br />business and the local area. Over time, a business in this program will suggest the <br />county and all of its offerings. Brochures can reach visitors, but also help with the <br />overall activities offered county wide. Promotion within the communities will make <br />sure the business is well-known and can provide referral and support with other <br />business in the county. Lastly, Partnerships. Cooperative promotional efforts will be <br />reviewed in the program. Involving specific complimentary tourism businesses <br />and/or the establishment of destination marketing for Central Washington in a <br />whole. The businesses will benefit from the pooling of marketing resources, which <br />allows the packaging of tourism product experiences which appeal to our target <br />market mention earlier. <br />2500 character lirrit <br />Application Questions: Part 3 <br />41 Collaboration <br />If your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished? <br />