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LT-2018-023-Chamber-Tourism Industry
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2018-01-16 10:00 AM - Commissioners' Agenda
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LT-2018-023-Chamber-Tourism Industry
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Last modified
1/16/2018 3:01:14 PM
Creation date
1/16/2018 9:16:15 AM
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Meeting
Date
1/16/2018
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Alpha Order
u
Item
Request to Approve the 2018 Lodging Tax Agreements
Order
21
Placement
Consent Agenda
Row ID
41806
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Response 3 B: B. What strategies will you errploy to assure you are attracting tourists from at least 50 roles away? <br />Measuring Results' With this program there will be several strategies we \MII employ to assure attracting <br />tourists; Operational Plans, considering the physical necessities of the operations, <br />such as location, facilities, and equipment. Also considering inventory, suppliers, <br />partnerships. Staffing/Recruitment. Tourism is a service-oriented industry, <br />dependent on the ability to provide excellent service. Financial planning to ensure <br />the businesses in this program understand lifestyle or growth business investment. <br />We will be reviewing business goals and objectives; projecting sales, visitor <br />segments,and revenue streams. Marketing Approach including the analysis of the <br />market, trends, competition and identification of visitor segments. It will also <br />highlight sales and promotional strategy. <br />During the year-round program, self-assessment checklists will be provided so we <br />can continue the strategies throughout the program and after. <br />Businesses participating in the program will be required to share before/after data <br />on their visitor -related business volume (most likely anonymously). After backing <br />out the yearly increase/decrease in overall tourism, any increase greater than that <br />average can be assumed to be a result (at least to a significant extent) of <br />participation in the program. For example, if a business sees a 10% increase in <br />tourist customers and the general tourism increase for the year is 7%, it can be <br />assumed that the 3% difference results in some significant part from participation in <br />the program. <br />2500 character linit <br />
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