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What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />following information: <br />A. Is your projectievent year-round or is it seasonal or date -specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />Response 3: Vlhiat tools w ill you use to rreasure your event's irrpact on tourism. Please be specific and provide exarrples. <br />Measuring Results* Businesses participating in the program will be required to share before/after data <br />on their visitor -related business volume (most likely anonymously). After backing <br />out the yearly increase/decrease in overall tourism, any increase greater than that <br />average can be assumed to be a result (at least to a significant extent) of <br />participation in the program. For example, if a business sees a 10% increase in <br />tourist customers and the general tourism increase for the year is 7%, it can be <br />assumed that the 3% difference results in some significant part from participation in <br />the program. <br />Additionally, we would use Google Analytics to measure and analyze the number of <br />people visiting our site, how they found our site, and what they do when they visit <br />our site. This is where a bulk of our projections will be followed as for the increase <br />of tourism information: landing pages, time on website, etc. But it wall also allow us <br />to follow the purchases of the products that are available from the participating <br />business through online cart options. <br />Unlike radial and drive time studies that use arbitrarily chosen boundaries for <br />customer trade zones, the market definition exercise for the county will be based on <br />zip code surveys completed by cooperating merchants. Zip code surveys have their <br />own limitations, since zip code geographies can be fairly large and stretch beyond <br />typical market boundaries. However, it is the only technique that correlates clearly <br />oath customer traffic collected by merchants. Recorded zip codes are used to <br />define a primary trade area, which is then analyzed in terms of demographics and <br />economic activity. <br />Two zip code surveys will be conducted in the county in order to understand the <br />market dynamics of the communities. Merchants will be provided with a form to <br />record customer zip codes and asked to keep the log for all customers during a <br />ten-day period. <br />Digital surveys will be conducted in collaboration with the Tourism Department to <br />provide user data and overall visitor experience in the County. <br />2500 character limit <br />Response 3 A: A. Is your project/event year-round or is it seasonal or date -specific? <br />Measuring Results* G Year Round O Seasonal i^ Date Specific <br />Your selection here should be supported by the dates you provided above, in the Projector Event Information section. <br />