LT-2018-023-Chamber-Tourism Industry

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Response 2.2: Tourism business can be categorized as lifestyle businesses or growth businesses. Evidence * Lifestyle businesses are primarily created for personal reasons - the main focus is not necessarily on profit but sustaining the owner's lifestyle. Growth businesses, on the other hand, are primarily built for profit. Most tourism businesses that offer an experience also sell a product or provide a service, and this can grow over time. Secondary activities are influenced not only by what happens in the tourism industry, but by development in other industries. We assume that 1 of the 3 attendees/spectators of festivals/events that occur in our communities will return home at night. Therefore, these visitors would provide direct spends in tourism businesses such as food services, Arts, Entertainment, Retail and local transportation such as gas. This program will position the participating businesses with starting inventory, knowledge and tools to track the increased visitor satisfaction, product sold, which will lead to a higher number of return visits, and word-of-mouth marketing that can the decision making for increased overnight stays. It is documented in the travel indicators by Dean Runyan, visitor spending by day travelers has an 29.6 million impact to Kittitas County in 2015. We estimate a 3% increase year over year of the program. 2500 character lint Response 2.3: 3. or from another country or state outside of their place of residence or business. Projection* This project will increase visitor numbers substantially by giving County businesses the knowledge and tools to better position themselves for the tourism economy. As a result, businesses will offer inventory and aesthetics that appeal to visitors, enhancing the overall tourist experience. This increased visitor satisfaction will lead to a higher number of return visits, and word of mouth will lead to more visitors in general. Assuming the above leads to a modest 3% increase in tourist numbers, we will use Facebook the world's most influential social media platform, with over one billion users worldwide. There is a good chance that our area visitor segments are on Facebook. Facebook has a large demographic that is 35 years old and older. With Facebook and Linkedln, Twitter is on of the top three used social media platforms. It is a a social networking and interactive micro-blogging service. This 'on -the -go' feature makes Twitter a popular social media platform for the tourism and hospitality sectors. TripAdvisor travel site has had a mixed reception because it relies on visitor ratings, or uwrd-of-mouth marketing to rank tourist -related services. It leverages the trust factor, one of the most powerful forms of advertising. A blog is simply an area on your website where you regularly add new information. The information could be written articles, photos, and videos. Blogging is not particularly difficult - the challenge is to keep it concise, information and interesting. With this social networking and marketing, all of which would be pushed not only with in the state but in other areas including Oregon, Idaho, Utah, Montana, and Canada. 2500 character lint Response 2.3: With all of the above mechanisms mentioned, we would use Google Analytics to Evidence* measure and analyze the number of people visiting our site, how they found our site, and what they do when they visit our site. This is where a bulk of our projections will be followed as for the increase of tourism information: landing pages, time on website, etc. But it will also allow us to follow the purchases of the products that are available from the participating business through online cart options. 2500 character lint Application Questions: Part 2 31 Measuring Results U