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Response 2.1: Kittitas County Direct Travel Impacts have been on a rise since 2000. Total visitor <br />Evidence* spending is estimated by Dean Runyan to the tune of 177.7 million which is a 3.8% <br />increase year over year. We look further into the report by Dean Runyan <br />Associates we see visitor spending in accommodations alone were 148.2 million in <br />the year 2015. This including the vacation homes, campground usage, and private <br />home use. <br />Tourism in Kittitas County is a 251.85 million industry in 2017, it employs 2,514 <br />people which includes all full and part-time employment and proprietors. <br />*Source: Bureau of Economic Analysis and Bureau of Labor Statistics. Estimates by <br />Dean Runyan Associates. <br />Current hotel accommodation demand is 165,672 rooms sold based on the Smith <br />Travel Report 08/2017. <br />On overnight trips, Americans most enjoy: dining at restaurants that offer local <br />ingredients and recipes(57%), shopping for clothing , shoes or jewelry (48%), <br />visiting casinos(34%) or amusement parks(33%), and strolling around a city to <br />observe its buildings and arch itecture(33%). "Travel Activities and Motivations of <br />US Residents: An OvervievJ'based on a survey of Canadian and American <br />travelers in 2006. <br />2500 character lint <br />Response 2.2: 23b a place fifty rriles or rrore away fromtheir place of residence or business for the day or staying overnight; <br />Projection * Regardless if day or overnight, it is important to recognize that tourism businesses <br />provide EXPERIENCES. While tourists do purchase products (souvenirs, meals) <br />and services (transportation), their major purchase is that of an experience. <br />Because the tourist's primary motivation is to acquire a memorable experience, you <br />must describe your product, visitors and competition in terms of the experience <br />provided, in fact, to preserve this distinction, this program will strive to not talk <br />about customers, but rather visitors. <br />Out of this central concept comes many of the unique things about tourism that <br />entrepreneurs must embrace. These include: <br />Seasonality of demand: high and low seasons. <br />The weather - always unpredictable. <br />Changing trends in the market. <br />Varying expectations of visitors. <br />High fixed costs, such as property, land and equipment, may require large up -front <br />investment. <br />Single -use nature of assets: accommodation facilities in particular - but the creative <br />entrepreneur may identify others. <br />2500 character linit <br />