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List of Intended Use of Funds* <br />Website updates - Creation of pages, content, etc <br />Facility Rentals <br />Speaker Fees and Travel expenses <br />Marketing and Advertising - Digital Only <br />Strategy Plans - surveys, studies, etc <br />Administration Overall Program <br />21 Projections of Increased Tourism <br />Please provide the following estimates of how any money received will result in increases in the number of people <br />traveling for business or pleasure on a trip: <br />1. Away from their place of residence or business and staying overnight in paid accommodations; <br />2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; <br />3. or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections. <br />Response 2.1: 1. Away fromtheir place of residence or business and staying overnight in paid accomTodations; <br />Projection * A major goal for the chamber is to assist the local businesses to entice visitors to <br />spend more time and money county -wide. This will create and market new and <br />enhanced authentic Central Washington tourism experiences in all regions of <br />Kittitas County. Aligning our tourism system and all its parts to create value for the <br />traveler, will poise the area for additional overnight growth. Encouraging <br />entrepreneurial investment in traveler -focused development of innovative tourism <br />experiences, destination renewal, and new destination areas, will diversify the local <br />economy and will see an increase in visitors including overnight paid <br />accommodations. For that reason, we believe the best measure for evaluating the <br />Chamber's success in retaining and developing new business and contributing to <br />economic impact is by looking at the overall totals of all activities including lodging <br />tax, retail tax, etc. <br />Product Development will be fostered. Destination Marketing will be research - <br />based, traveler -focused, creative, and innovative that grows interest in destination <br />experiences in Central Washington, providing the platform to grow visitation. <br />Increased Visitation equals great experiences stimulate word-of-mouth advertising, <br />social networking, and expectation of even better experiences. <br />Total Hotel Visitation has increased over the past 3 years with just destination <br />marketing. (STAR Report provided by Director of Tourism) 2015 was a .6% change <br />in hotel demand, 2016 saw a 4.3% increase and current year to day in 2017 we are <br />seeing a 4.7% change in hotel demand. Continuing with 1 of the 3 above goals of <br />this program we can estimate a continued 3-5% growth. We would anticipate a <br />longer term benefit to the communities by ensuring the other 2 goals to be <br />developed and implemented. <br />2500 character lirrit <br />