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List of Intended Use of Funds* <br />Purchase radio ads (with matching PSAs) with NPR & <br />KNKX covering most of our State. <br />Send an E -newsletter to past attendees with info on <br />the festival and other events in our area. <br />Send packets of festival brochures to all the <br />Chambers of Commerce in the State. <br />On-line and print advertising focused on our <br />targeted audience, (ie Blues to Do) <br />Social Media Advertising <br />Develop an Eat -survey to send to festival attendees <br />with email addresses. <br />21 Projections of Increased Tourism <br />Please provide the following estimates of how any money received will result in increases in the number of people <br />traveling for business or pleasure on a trip: <br />1. Away from their place of residence or business and staying overnight in paid accommodations; <br />2. To a place fifty miles or more away from their place of residence or business for the day or staying overnight; <br />3. or from another country or state outside of their place of residence or business. <br />You must provide the evidence utilized in determining your projections. <br />Response 2.1; 1. Away fromtheir place of residence or business and staying overnight in paid accomrodations; <br />Projection * - We produce 12000 brochures and 500 posters that distribute throughout the <br />State and mailing information packets to all of the Chambers of Commerce in the <br />State. <br />- We distribute at least 75 of our posters to locations throughout the state, 30 of <br />which go to wineries in Eastern Washington (many participated in the Wine tastings <br />at Gallery One). <br />- underwriting radio programs that promote this genre of music throughout the year <br />and purchasing ads in the months prior to the festival; specifically KNKX and NPR, <br />which targets our audience and blankets most of the state. <br />- Through some of the ads we placed last year, we have received valuable <br />demographic information. Combining this with the email addresses we collected <br />through sales at the Chamber Office, our on-line ticket sales (through Showclix) <br />and those provided from the webpage and festival surveys we hope to direct <br />market to this audience and request feedback on their festival experiences. <br />- By developing an on-line newsletters targeting past attendees, we hope to keep <br />our patrons engaged in what this year's festival will be offering as well as other <br />events in our area. <br />- Last years scheduled redesign of our webpage was (unfortunately) derailed; <br />however, it is still a major goal for this year. Making it more interactive with the <br />users could open opportunities to expose more people to our community and <br />facilitate interactions with the businesses. <br />2500 character limit <br />