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Response 2.1: - We have a mailing list of over 1700 members who we send brochures to, 34% <br />Evidence* (585) of which have addresses outside of our county and which span across the <br />United states and British Columbia. The out of county addresses are all from past <br />attendees of the Festival. <br />- We are a three-day festival with Friday and Saturday nights events going until <br />midnight. Most attendees from more than 50 miles away choose to stay overnight; <br />be it in local lodging establishments or with friends that live in the area. <br />- From our best estimates, 44% or our tickets sold were to out of county residents. <br />(See Exhibit Al) <br />- Of those who completed our festival survey: (See Exhibit A2) <br />72% were from people listed residences outside of our county. <br />61 % reported staying at least one night <br />27% reported two or more nights <br />2500 character lirrit <br />Response 2.2: 2 T a place fifty roles or more away fromtheir place of residence or business for the day or staying overnight; <br />Projection* We have considered collaborating with local lodging establishments and other <br />businesses to offer weekend packages that would appeal especially to this <br />audience. This could be something like a $10 discount on JIV Festival ticket with a <br />similar discount on Lodging or Restaurant meal during the festival. The theory <br />would be that we would attract more visitors by offering a simpler stay with reduced <br />total cost for out of county or out of state visitors not staying with local family or <br />friends. <br />2500 character limit <br />Response 2.2: However, this strategy is very risky for us to experiment with without outside <br />Evidence * funding, given our low margins of the last several years. For example, last year we <br />sold 533 Festival passes on a pre -festival basis. If one-half of these opted for the <br />discount above, that would decrease our net revenue by $2600, or about a quarter <br />of the average loss we experienced the last 3 years. We would have to sell an <br />additional 65 tickets at the reduced price of $40 to just break-even; this is a difficult <br />risk to take at a time of conservation without outside funding to support this <br />experiment. <br />2500 character linit <br />Response 2.3: 3. or from another country or state outside of their place of residence or business. <br />Projection* As our surveys have shown, past attendees to our festival have come from all over <br />the country and some from other parts of the world. We have established a <br />database of email contacts for these people. By developing an on-line newsletter <br />targeting these past attendees, we hope to keep our patrons engaged in what this <br />year's festival will be offering as well as other events in our area. <br />2500 character limit <br />Response 2.3: In addition to a potential interactive component in our newsletter, we should be able <br />Evidence* to mine information about those who accessed the email and where those people <br />reside. This should help us refine our focus. <br />25W character limit <br />Application Questions: Part 2 <br />l�J <br />31 Measuring Results <br />What tools will you use to measure your event's impact on tourism? Please be specific and provide examples. Include the <br />following information: <br />A, Is your project/event year-round or is it seasonal or date -specific? Go to definitions of terms. <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />C. What strategies will you use to assist in marketing all of Kittitas County as a tourist destination with your <br />event/project funding request? <br />