Laserfiche WebLink
Response 3: <br />What tools will you use to measure your event's impact on tourism? Pease be specific and provide exarrples. <br />Measuring Results* <br />- Our webpage has a lodging page that links to all of the accommodations in the <br />county. Google Analytics showed that there were 589 contacts to this webpage, <br />265 of which exited our webpage to access one of the listings. <br />- We track demographic information of ticket sales through the Chamber, on-line <br />sales through ShowClix, mail-order sales and our unrestricted personal /business <br />contributions. This year during the Festival we asked ticket buyers where they were <br />from. When we combined all of the available ticket information: 56% of tickets were <br />in Kittitas County and 44% were out of the county (See Exhibit Al). <br />- Of our festival survey respondents that reported addresses: 28% were from <br />Kittitas County and 72% were out of the county. (See Exhibit A2) <br />- Kept track of internet hits on our website via Google analytics - Oct 1, 2015 — <br />September 28, 2016 (see Exhibit B) <br />25W character limit <br />Response 3 A: <br />A. Is your project/event year-round or is it seasonal or date -specific? <br />Measuring Results* <br />r' Year Round r, Seasonal C•; Date Specific <br />Your selection here should be supported by the dates you provided above, in the Project or Event Information section. <br />Response 3 B: <br />B. What strategies will you employ to assure you are attracting tourists from at least 50 miles away? <br />Measuring Results* <br />- Social media marketing, music genre marketing for specific targeted areas, <br />brochure leafleting around Washington State, magazine ads, newspaper ads, <br />online advertising. <br />- By developing an on-line newsletters targeting past attendees, we hope to keep <br />our patrons engaged in what this year's festival will be offering as well as other <br />events in our area. The attendee list is derived from our POS sales during the <br />festival as well as what's provided from Chamber sales, Showclix and subscriber <br />mailing list. <br />- We have contacted several local hotel/motels to discuss the possibilities of <br />creating value packages for those who attend the festival. At least four of them <br />indicated potential interest in a partnership for next year. <br />- For the past 16 years, JIV has provided a survey for festival attendees to fill out <br />and asked where they were from, how many nights they were staying and howthey <br />heard about us (Exhibit A2). <br />2500 character limit <br />Response 3 C: C. What strategies will you use to assist in rrarketing all of Kttitas County as a tourist destination with your <br />Measuring Results* event/projectfunding request? <br />- Our website currently links to the Kittitas County Chamber of Commerce, the <br />MyEllensburg.com webpage, the local art galleries, CWU, the Historic Museum, and <br />the Farmers Market. As we recreate our site we will be looking for other ways to <br />expand our internet linkage into the community and its many events. <br />- We know there a lot of out-of-towners who attend our festival but spend their <br />overnights with members of our community rather than in the hotels. We will work <br />with Chamber tourism to develop a tool to try and measure this impact on our <br />attendance numbers. The proposed on-line exit survey shuld help in this regard <br />2500 character limt <br />Application Questions: Part 3 <br />41 Collaboration <br />If your organization collaborates or has created partnerships with other organizations, groups, or other <br />events, how is this accomplished? <br />W <br />