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3| Impact <br />Response 2.1: Why would tourists travel to Kittitas County to attend your event/activity/facility?* <br />Tourists will travel to Kittitas County to attend Suncadia's Summer Concert Series because it offers a unique blend of live <br />entertainment, family-friendly activities, and scenic outdoor experiences in one of Washington’s most picturesque resort <br />communities. Held every Friday and Saturday evening throughout July and August, the series is designed to appeal to a wide <br />range of visitors, from music lovers and couples seeking a weekend escape, to families looking for wholesome summer fun. <br />Set against the natural beauty of Kittitas County, the concert series features performances by regional and local musicians, <br />creating a vibrant and welcoming atmosphere. Guests can enjoy complimentary children’s activities, such as face painting, <br />games, and interactive art stations, while sampling food and beverages from local vendors that showcase the culinary talent of <br />Kittitas County. <br />The timing of the event during the high summer tourism season makes it an ideal draw for overnight visitors. Suncadia’s lodging <br />options, combined with nearby accommodations, provide ample opportunity for extended stays. The concert series also <br />complements other outdoor recreation in the area, such as hiking, biking, and river activities, making it part of a broader <br />destination experience. <br />2500 character limit <br />Response 2.2: Describe the prior success of your event/activity/facility to attract tourists.* <br />While the Suncadia Summer Concert Series is a new activation for 2026, it builds on the proven success of two well-established <br />seasonal programs: the Backyard Spotlight Summer Concert Series and Summer Nights in the Village. These events have <br />consistently demonstrated their ability to attract tourists, engage the community, and drive economic activity in Kittitas County. <br />The Backyard Spotlight Series, held every Friday evening throughout July and August 2025, drew between 200 to 350 guests <br />per night, with a mix of resort guests, local residents, and visitors from across Washington. The series featured a rotating lineup <br />of regional musicians, family-friendly programming, and food and beverage offerings, creating a vibrant and inclusive <br />atmosphere. Budget and attendance records show strong engagement and consistent growth year-over-year <br />Similarly, the Summer Nights in the Village Concert Series, hosted at the Suncadia Pavilion, offered a curated musical <br />experience in a scenic setting. These events were well-attended and praised for their ambiance and accessibility, further <br />reinforcing Suncadia’s reputation as a cultural and recreational destination <br />The success of these prior series has informed the development of the new Suncadia's Summer Concert Series, which will be <br />held in the newly developed Suncadia Social area. This fresh setting allows for expanded capacity, improved infrastructure, and <br />enhanced guest experience. By leveraging the popularity and operational insights from past events, the new series is positioned <br />to attract even more visitors, extend overnight stays, and deepen the economic impact on local lodging, dining, and retail <br />businesses. <br />2500 character limit <br />Application Questions: Part 2