LT2026-018 NEW SUNCADIA LLC WINE IN THE PINES FINAL

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Response 3: Describe how you will promote your event/activity/facility to attract tourists.* 4| Collaboration Response 4.1: If your organization collaborates or has created partnerships with other organizations, groups, or other events, how is this accomplished?* To attract tourists and maximize attendance for Wine in the Pines Suncadia will execute a comprehensive omnichannel marketing strategy that integrates multiple promotional platforms into a cohesive and engaging event campaign. This approach ensures consistent messaging and maximizes visibility. Key Promotional Tactics: Paid Digital Advertising: Targeting audiences located more than 100+ miles from Kittitas County, with a strategic focus on the Seattle metro area and expanding into Eastern Washington markets such as Spokane and the Tri-Cities. Email Marketing: Outreach to past attendees, regional interest groups, and subscribers within our growing hospitality (100k+) and real estate databases to encourage repeat visitation and increase awareness. Website Integration: Dedicated event pages featuring detailed information, lodging packages, and curated local highlights to support visitor planning and conversion. Social Media Campaigns: Active promotion across platforms including Facebook, Instagram, LinkedIn, and TikTok, using visually compelling content and storytelling to drive awareness, RSVPs, and ticket sales. On-Site and Community Engagement: We will leverage strategically placed signage, personalized Suncadia concierge recommendations, and direct communications with guests and residents to encourage participation and convert current visitors into event attendees. Influencer Partnerships: Collaborations with regional influencers to amplify reach and generate authentic content that resonates with travel-minded audiences. This strategy is supported by robust annual hospitality and real estate marketing budgets created to drive vacation rental occupancy and real estate property sales, allowing for sustained investment in high-impact campaigns and innovative outreach. These resources enable us to scale our efforts, test new channels, and ensure consistent visibility throughout the year. 2500 character limit Application Questions: Part 3 We foster partnerships through: Cross-promotions with aligned organizations and events. Fundraising opportunities offered to local groups, including high school sports teams. Sponsorship packages that allow businesses to gain exposure while supporting community programming. Vendor fees waived for nonprofits, such as Girls with GRIT and Habitat for Humanity, to encourage participation and amplify their missions. These partnerships are built through direct outreach, shared planning, and mutual promotional efforts. 2500 character limit