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LT2026-016 VALLEY THEATRE COMPANY FINAL
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2026-04-07 10:00 AM - Commissioners' Agenda
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LT2026-016 VALLEY THEATRE COMPANY FINAL
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Last modified
4/2/2026 12:25:20 PM
Creation date
4/2/2026 12:24:57 PM
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Meeting
Date
4/7/2026
Meeting title
Commissioners' Agenda
Location
Commissioners' Auditorium
Address
205 West 5th Room 109 - Ellensburg
Meeting type
Regular
Meeting document type
Supporting documentation
Supplemental fields
Item
Request to Approve a Resolution Adopting the Distribution of the 2026 Hotel/Motel Tax Funds Grants
Order
11
Placement
Consent Agenda
Row ID
143218
Type
Resolution
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8| Funding <br />Response 8.1: Does your organization have, or have you applied for funding from other sources?* <br />Funding Source Amount <br />Response 7.10: Please explain your methodology.* <br />Please explain. <br />Our ticketing platform reports tickets purchased by zip code, for any purchase online or onsite that is paid with a credit/debit <br />card. This accounts for approximately 81.4% of tickets sold in 2025. While we recognize that some local attendees will purchase <br />tickets on behalf of out-of-town family and friends, this report allows us to get a much more accurate idea of the number of <br />attendees coming from cities that are 50+ miles away. In addition, we use: <br />• Post-event surveys emailed to ticket purchasers <br />• Ticket information <br />• Google and website Analytics and Tracking <br />• Social Media Campaigns and Ads <br />Based on ticket data, we have zip code data for 4001 out of 4915 tickets sold. Of these,19.5% of attendees traveled more than <br />50 miles and 3.1% travelled from Out of State. When we apply these percentages to the total number of tickets sold 959 people <br />were from over 50 miles, and 151 of those were from out of state. <br />We used the Dean Runyan Report for Structured Estimates of percentages of out-of-town attendees, average party size and <br />average length of stay. <br />• Day visitors (28%), <br />• Overnight visitors staying in Hotel/Motel (35%), <br />• Overnight visitors staying in private home (37%) <br />• Paid Nights: Average party size is 2.3 people, and they stay an average of 2.5 nights. <br />Calculations: <br />• 19.5% of 4915 tickets sold = 959 <br />• Est., Attendance Paid Overnight (35% of 959) = 336 <br />• Est., Attendance Did Not Pay Overnight (65% of 959) = 623 <br />• Est., day attendees (28% of 959) = 268 <br />• 2025 Est., Paid Lodging Nights = 336 / 2.3 x 2.5 = 368.5 <br />We calculated our 2026 projections based on these same percentages. <br />Revenue Impacts were calculated using data from the Kittitas County Chamber of Commerce: <br />Average lodging cost by season: <br />• Month and Rate x Est Room nights =Estimated Revenue <br />• Jan-April: $100 x 58.3 = $5,830 <br />• May-Sept: $137 x 280 = $38,360 <br />• Oct-Dec. $108 x 30.2 = $3,262 <br />• Total for year: Rooms: 368.5 Revenue: $47,452 <br />Average day trip generates $205 into the county (gas, food, shops, recreation) <br />• 268 ppl / 2.3 party size * $205 = $23,933 for the year <br />2500 character limit <br />Application Questions: Part 5 <br />Yes <br />No <br />Response 8.2b: List all funding sources and amounts for which you have applied but have not yet secured.* <br />NEA Grants for Arts Projects (if awarded will be limited to fall 2026 workshops and winter <br />play in 2027) <br />15,000.00$
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