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8| Funding <br />Response 8.1: Does your organization have, or have you applied for funding from other sources?* <br />2,610 2,700 <br />Response 7.7: In addition to fields above, you may upload the evidence to support the prior years' room/night information. <br />You may upload up to three single pages (US Letter), of information. If you a single multi-page document, only the first three pages will be considered. <br />The following formats, will be accepted: JPG, PDF or TIFF <br />2025 - Hotel numbers.pdf 126.76KB <br />2023 & 22024 Hotel historical occupancy_room costs.pdf 32.87KB <br />Response 7.8: What methodology did you use to calculate the prior years' actual numbers?* <br />Direct Count (preferred) <br />Indirect Count <br />Representative Survey <br />Informal Survey (preferred) <br />Structured Estimate <br />Other <br />Response 7.9: What methodology will you use to calculate the upcoming numbers?* <br />Direct Count (preferred) <br />Indirect Count <br />Representative Survey <br />Informal Survey (preferred) <br />Structured Estimate <br />Other <br />Response 7.10: Please explain your methodology.* <br />Please explain. <br />The Ellensburg Rodeo employs a multi-faceted Direct Count approach to accurately measure and project tourism impact, <br />utilizing both historical data and real-time tracking systems to provide reliable visitor metrics. <br />Ticket Sales Analysis: Our primary direct count method tracks all ticket purchases through our centralized box office and online <br />ticketing platform. Each transaction captures purchaser ZIP codes, enabling us to identify visitors traveling more than 50 miles to <br />attend. This data distinguishes between local attendees and tourists, providing precise counts of out-of-area visitors by <br />performance and overall event totals. <br />Digital Analytics: Our website and social media platforms track geographic engagement through IP addresses, ticket referral <br />sources, and conversion rates by region. Google Analytics and Facebook Insights provide real-time data on where marketing <br />efforts are driving ticket sales and travel planning activity. <br />2500 character limit <br />Application Questions: Part 5 <br />Yes <br />No