LT2026-007 WA STATE SKI & SNOWBOARD MUSEUM FINAL

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Response 3: Describe how you will promote your event/activity/facility to attract tourists.* 4| Collaboration The Washington State Ski & Snowboard Museum (WSSSM) recognizes that attracting tourists requires focused, sustained promotion. Our core audiences are skiers and snowboarders ages 18–54 (often visiting with children) and retirees ages 54–70 in the Seattle metro area with disposable income. These groups combine active families seeking affordable recreation with retirees looking for cultural, memorable day trips. Timing & Focus Promotions run year-round, with emphasis on winter and summer, the peak tourism seasons at Snoqualmie Pass. In 2026, our strategy highlights: 1. General Awareness Campaigns positioning WSSSM as a must-visit stop on Snoqualmie Pass. 2. Extended Hours & Programs, making visits easy to pair with recreation. 3. Story-Telling Marketing, anchored by our “Did You Know?” campaign and video reels. Tourism Marketing Strategy Launched in 2025 and continuing in 2026, the “Did You Know?” campaign shares surprising stories, athlete highlights, and artifacts. Delivered across social media, newsletters, and select print, it sparks curiosity and drives visits. Building on this, WSSSM will produce short-form video reels for Facebook, Instagram, and YouTube. Featuring the Olympic Exhibit, scavenger hunts, and behind-the-scenes moments, these clips are highly shareable, engaging both families and retirees active online. Promotional Tools • Digital & Social Media: Paid and organic ads on Facebook, Instagram, Google, and YouTube, plus e-newsletters. • OTT/Streaming Media: :15–:30 video ads targeted to streaming households. • Print & Collateral: Seattle Times Digital, select print outlets, rack cards, and flyers at tourism hubs. • Winter “Stoke” Events: Visibility at Warren Miller screenings and collaborations with Crystal Mountain, reaching snow sports enthusiasts directly. Partnerships & Word of Mouth We collaborate with Dru Bru, The Summit, Powder Poobah, The Pass Life, Outdoors for All, and Crystal Mountain to extend reach and cross-promote. These partnerships deepen credibility and visibility in Washington’s snow sports community. Finally, we rely on word of mouth as a powerful driver. Guests who enjoy our welcoming staff, interactive scavenger hunts, and refreshed exhibits share widely, amplifying campaigns and attracting new visitors. By combining storytelling, modern digital tools, and trusted partnerships, WSSSM will continue to draw skiers, snowboarders, and Seattle-area retirees—strengthening the visitor economy in Kittitas County. 2500 character limit Application Questions: Part 3